Real Time Quality Score Coming In “Days” To Google AdWords

Sep 15, 2008 at 12:58pm ET by Barry Schwartz

The AdWords Blog announced that the new real-time quality score algorithm will be live within days.

This means that Google will now calculate the quality score of your keywords at the time of the search query. Second, Google has removed the “minimum bid” metric and replaced it with “first page bid.” Finally, Google will no longer mark search ads as “inactive for search.” How this will impact advertisers, is yet to be seen. If the impact is major, I will report back here with the details.

Postscript: A few hours later, it seemed like the new quality score went live for many, if not all, advertisers. I documented some of the early feedback at the Search Engine Roundtable and placed a poll there for feedback.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Google: AdWords sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

KevinSpence said " The AP & other news companies forget how much of their content is syndicated. So alright, maybe "
Avintrue said " So I would have to say that principle of pointing a finger with three pointing back at you is a good"
fonegigsblog said " Wow! Looks like Google will truly be the one stop shop for digital advertising in the next few years"

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: