The AdWords Blog announced that the new real-time quality score algorithm will be live within days.

This means that Google will now calculate the quality score of your keywords at the time of the search query. Second, Google has removed the “minimum bid” metric and replaced it with “first page bid.” Finally, Google will no longer mark search ads as “inactive for search.” How this will impact advertisers, is yet to be seen. If the impact is major, I will report back here with the details.

Postscript: A few hours later, it seemed like the new quality score went live for many, if not all, advertisers. I documented some of the early feedback at the Search Engine Roundtable and placed a poll there for feedback.

Related Topics: Google: AdWords

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz