• http://www.autoprometrix.com Auto ProMetrix

    Great post! Although a little “late” to the game (2004), a lot of what you described is very familiar to me. Remember web analytics by Urchin? -Those were the days.

  • http://www.pitstopmedia.com traiann

    Duane, finally Bing gets it’s Matt Cutts :) What took it so long, I don’t know, but I hope you’ll be communicating with webmasters and improve tools for them. If there’s an email I could reach in the future ideas/questions?

  • Jordan Kerr

    I’ve been an inhouse SEM for 8 years now so your article makes a lot of sense to me. I guess I’m saying “I hear you”.

    Good luck in the new role.

  • http://turbotax.intuit.com Mandy Ison

    Your article is absolutely spot on. I have worked in-house at a few different companies, and without corporate sponsorship or buy-in from above, no amount of PowerPoint presentations, trainings, or proactive-ness will convince the business that SEO needs to be resourced and prioritized like any other online driver of revenue. In previous positions, I have beat my head against the wall trying to convince corporate leaders that SEO is not “voodoo” or “just someone’s opinion” (actual words). Fortunately, where I work now is the opposite. Good luck on your endeavors. I’ll never go back to agency life, but I think working for a search engine would be fun!

  • Duane Forrester

    Excellent to hear this information resonates with folks out there. :)

    …and thanks for the warm wishes gang. Very much appreciated. Pretty excited to start my new role on Monday. :)

  • http://www.toddmalicoat.com Todd Malicoat

    >The critical take away then, and this remains true today, is you have to set expectations realistically.

    AMEN. :)

    Congrats on the new role – sounds very cool. Can’t wait to see what great new bing tools you help develop.

  • Duane Forrester

    Thanks Todd. :) learned more today about what I’ll be covering and it IS cool stuff. :) can’t wait to dig in and get moving on things, too.

    …and I intend to set expectations realistically with everyone, too… :)