Just a quick reminder for our SearchCap newsletter readers and anyone who visits Search Engine Land. Our first Search Marketing Expo event, SMX Advanced, happens in Seattle this June 4 and 5. We hope you’ll be attending. If so, register before April 2 to save on getting a ticket!

The show is aimed at intermediate-to-advanced search marketers. Here are some highlights from the agenda, ranging from networking opportunities, summits, debates and sessions offering tips:

• Networking: We have three different networking events. SMX Bash happens before the show starts and is open to all attendees (expo-only and full-pass holders). The networking reception at the end of the first day is also open to everyone,. SMX At Night, in the evening of the first day, will be open to full-pass attendees. More news about SMX At Night will be posted shortly.
   
• Summits: Because we have an experienced audience coming, I’ve got several sessions focused on search issues where the audience can be involved in pushing for changes. We’ll cover duplicate content, penalties and paid search wish lists. On the conference home page, you’ll see this line: "Be a leader by being among the leaders in the industry at this show." That’s what the summits are especially about, a way for leaders in the space to help shape and influence future directions.
   
• Debates: Similar to the summits, debates are a way I hope leaders can influence the industry. We’ve got two, one about SEO, the other on paid search. It’s going to be a real debate, too — with teams, statements, responses and then the audience getting in on the action at the end.
   
• Tips & Tactics: One of the biggest challenges in doing the agenda is figuring out topics that will appear to pros. I’ve tried to focus on areas that even pros might be neglecting or wondering about: social media, personalized search, tricky issues in paid search and overlooked paid search opportunities. The "Give It Up" session also challenges top search marketers to share some of their most closely guarded tips.

You can read much more at the SMX Advanced conference web site plus register there for the show. See you in Seattle!

Related Topics: SEM Industry: Conferences

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

Connect with the author via: Email | Twitter | Google+ | LinkedIn