• CalebTMPDM

    Is it possible that the differences in clicks can simply be attributed to search relavency? The more relavent a search result, the fewer clicks would be needed to locate desired information, correct?

  • http://www.1boc.com lturec

    I have not dug into the data yet, so this may be covered there, however it seems that 1% of Google may still be worth significantly more than 3% of ASK based on the sheer volume of Google searches versus ASK searches. Knowing why Bing or ASK works better could be useful to getting more out of Google, but doesn’t the massive size of Google still indicate that you need to know how to play that game first? Am I missing something? It’s an interesting headline, but does it really change the strategy. If yes, how?