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Report: Click Fraud Rate At Highest Rate
Anchor Intelligence released their click fraud report today, reporting that click fraud has reached an all time high. The “Attempted Click Fraud” rate rose 13.4% from 25.7% in the fourth quarter of 2009 to 29.2% in the first quarter of 2010. Year-over-year, this is up 34% from Q1 2009. It is important to note that “attempted click fraud” is not necessarily charged to advertisers.
Here are some useful charts from the Anchor Intelligence report, but you can download the full report over here.
Postscript: A day later, Click Forensics came out with their Q1 2010 click fraud report. You can download it over here.