Click Forensics released their report on the overall click fraud rates for the paid search industry. They said click fraud was up from 17.4 percent last quarter to 18.6 percent in the second quarter of 2010.
The findings of the report said:
- The overall industry average click fraud rate was 18.6 percent. That’s up from the 17.4 percent reported for Q1 2010 and the 12.7 percent rate reported for Q2 2009.
- In Q2 2010, the countries outside North America with significant CPC traffic producing the greatest volume of click fraud were Singapore, Pakistan, Japan, Ukraine and China respectively.
Anchor Intelligence released their click fraud report a couple weeks ago, where they said the rate was 28.9%. As you see, click fraud measurements can differ greatly by source and by definition, so just keep that in mind when reading these studies.
For more information, see Click Forensics Click Fraud Index.