Jul 19, 2007 at 8:57am ET by Barry Schwartz
The Click Fraud Network released (press release) figures for the second quarter of this year, showing click fraud has increase to 15.8% from 14.8% in the previous quarter or 14.1% from Q2 2006.
One of the reasons for the increase, according to The Click Fraud Network, is a noticeable increase in botnets, parked domain sites and made-for-AdSense sites. The data comes from 4,000 online advertisers and agencies.
Here are the key findings:
The Click Fraud Network also published an interesting heat map showing the threat of click fraud by geographic area.
Keep in mind, Google and Yahoo have their own figures for click fraud and they do not match up with these numbers because of different measuring methodologies and also because discounted clicks aren’t measured by the CFN. See our click fraud category for more about this, in the stories listed there.
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