Report: Google Gaining, But Baidu Still Dominates In China

Reporting from the Fourth Annual Piper China Growth Conference, analyst Safa Rashtchy says that China-based search engine Baudu continues to dominate in market share for both organic and paid listings, but apparently Google’s increased investments in China are paying off. Baidu also believes the opportunity in Japan will be significant longer term and they believe they have local market advantage vs. U.S. players. Video sharing sites are also seeing strong momentum, though there is no clear leader in China as yet.

Related Topics: Channel: Consumer | Google: Outside US | Search Engines: Baidu | Search Engines: China Search Engines

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About The Author: (@CJSherman) is a Founding Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

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  • PAYDIRT

    Baidu will continue to dominate as long as the Chinese communist government controls the marketplace. China continues to suppress Google regularly hence an unfair advantage Baidu has.

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