• http://www.rimmkaufman.com/ George Michie

    Hi Ginny, it bears mentioning that a chunk of this enormous growth in PLA traffic is coming at the expense of text ads, with some of the most qualified eyeballs, closest to purchase, gravitating to the products, price and merchant that resonate with their intent. Part of the growth also comes at the expense of organic listings for the same reasons. All in, search advertising is growing nicely year over year; just pointing out that too narrow a focus on one piece of the SERP (PLAs) can distort the perspective on performance.