• Larry Kim

    Oops. someone forgot to tell google that they were supposed to increase CPC. Here’s an excerpt from the earnings call yesterday.

    Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on
    Google sites and the sites of our Network members, increased
    approximately 23% over the second quarter of 2012 and increased
    approximately 4% over the first quarter of 2013.

    Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 6% over the second quarter of 2012 and decreased approximately 2% over the first quarter of 2013.

    During the call, Google CEO Larry Page mentioned that 75% of active campaigns have already moved to Enhanced Campaigns ahead of the forced upgrade deadline on Monday.

  • aaronwallseo

    Branded clicks have historically been priced cheaper than unbranded clicks & with all of Google’s ad extensions the share of paid clicks that are branded has increased. While Google is starting to increase the price of branded clicks, it still has quite a bit to go before it is on par with the unbranded clicks.