One of print newspapers’ only advantages these days may be the ability to deliver circulars and coupons. Not anymore. According to a report from Bloomberg News, Google is working with advertisers such as Best Buy and Macy’s to create Web-based circulars, which will be available starting today.

The piece quotes Nick Fox, vice president of product management at Google, saying the effort is aimed at helping retailers get visitors to their brick-and-mortar presences.

The circulars, according to the report, will essentially be custom landing pages, featuring large pictures and plenty of copy. Users will find them by clicking on search or display ads distributed on Google.com and its Display Network. The circular pages will be automatically generated based on factors like the query keywords and users’ location. No word on how advertisers will pay for the new format.

Related Topics: Google: AdWords | Google: Maps & Local

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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