Google ‘the most improved brand’ from the BBC covers an Interbrand report showing that Google’s brand has increased in value by 44% over the past 12 months. The 44% increase makes Google the most improved brand when compared to the other brands that were evaluated in this report.

Google’s brand is valued at $17.8 billion, placing Google in 20th place on the overall list. Google falls behind the top five leaders, including Coca-Cola, Microsoft, IBM, GE and Nokia, respectively. However, while Coca-Cola leads, they fell 3% in brand value, while Google increased by 44%.

Also today, BusinessWeek has a Q&A with Google’s VP of Marketing, David Lawee. Lawee admits to having the easiest job in marketing. As for his biggest challenge:

The challenge for us is to continue to outdo ourselves. That’s a challenge for a lot of brands. Brands aren’t static things. They’re like people. They grow, they learn, they evolve. Now we’re almost 10 years old. We know we have a lot to learn. But we’re trying to be our own person. That’s a little bit different from the way branding used to be done.

Related Topics: Google: Marketing | Stats: Popularity

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz