Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase

eMarketer’s latest report named Search Marketing Trends: Back to Basics says that in the realm of search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing budgets for companies.

MediaPost reports the growth for SEO campaigns will increase from 17.7% in 2009 to 20.3% in 2013. At the same time, growth for paid search campaigns will decline from 15.9% in 2009 to 11.3% in 2013. Growth for both SEO and paid search both will decline between 2008 and 2009, due to the economy.

Here is a chart with those percentage breakdowns:

SEM Growth

Search marketing will continue to grow over the years, reaching $23.4 billion by 2013, up from 12.2 billion in 2008. SEO spend will grow from 1.5 billion in 2008 to 3.85 billion in 2013, while paid search will grow from 7.7 billion in 2008 to 14.7 billion in 2013. By 2013, SEO will account for more than contextual ads, which will be earning just 3.6 billion, compared to SEO at 3.85 billion.

Here is a chart with the dollar breakdowns:

SEM Growth

Related Topics: Channel: Strategy | SEM Industry: Stats | Stats: Spend Projections | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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