Report: Microsoft Did Shop Bing To Facebook

You know that rumor about Microsoft shopping Bing to Facebook? It sparked lots of speculation about whether that would be a good move for both companies. Turns out it did happen, according to a report in the New York Times citing executives who made overtures to Facebook on behalf of Microsoft — but without the effort being sanctioned by CEO Steve Ballmer.

This happened more than a year ago, according to the report. Facebook CEO Mark Zuckerberg declined to discuss the matter, telling those Microsoft executives that the company had too much else to focus on. Neither Google nor Facebook spokespeople would comment officially on the matter.

The report cements the suspicion that some within Microsoft, at least, are not convinced of Bing’s strategic importance to the company, though Ballmer has long said Microsoft is in the search game for the long haul. In Microsoft’s most recent earnings report, it said its online services division, which houses Bing and AdCenter, brought in revenue of $747 million, resulting in a loss of $479 million. Still, that was roughly $300 million better compared to the previous year, when it lost $776 million.

Meanwhile, Facebook’s most recent S-1 shows a slowing of its meteoric growth, causing speculation about what it needs to do — get into the search advertising business, perhaps? — to resume a growth trajectory that will satisfy investors.

Though Google definitely sees Facebook as a threat, with the launch of Google+ largely seen as a reaction to that threat, Microsoft has had a much cozier relationship with Facebook. Earlier this week, the companies announced a $550 million patents deal, in which Microsoft sold 650 patents to Facebook. Interestingly, those patents will help Facebook protect itself from a lawsuit filed by Yahoo, another Microsoft partner. (This was the original topic of the New York Times story, and The Business Insider called out the acknowledgement of Microsoft trying to sell Bing.)

Back in 2007, Microsoft made a $240 million investment in Facebook. At that time, there was much speculation about Microsoft acquiring Facebook.

Related Topics: Channel: Social | Facebook | Features: General | Microsoft: Bing | Top News

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  • http://gregg.mine.nu/ Димитър Цонев (Dimitar Tsonev)

    Not surprised that Facebook declined the deal.

  • Sean Paul

    Faceboook should start search business . 

  • http://gregg.mine.nu/ Димитър Цонев (Dimitar Tsonev)

    they build something around search, so it’s up to them to evolve it into sucessful business, not something like MS’ crap.

  • dan_swain

    Facebook will get into search, they have to. I still feel they may buy Yahoo. That’ll put a lot of.media within facebooks walled garden and probably upset Google who won’t be able to crawl it. Microsoft may sell or concede control of Bing to Facebook who are in a good position to milk the most out of customers through highly targeted ads.

  • http://twitter.com/Henryed07 Henry Edwards

    Bing ain’t rubbish, a bit harsh if you aint tried it.

  • http://www.live-conferencing.com/ Video Conferencing

    The partnership of Yahoo and Bing search result can’t do anything big that hurt Google, but if Facebook will got rights to manage both bing and Yahoo search result and marketing ads, then they can be a Bigger team :)

  • http://www.facebook.com/people/Adam-Goff/100003745805608 Adam Goff

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  • Chris Pickering

     and that has what to do with the article?

  • http://www.gintongaral.com/ Gintong Aral

    why buy if can create your own!

  • http://twitter.com/askppc Cleofe Betancourt

    Facebook acquiring the Bing Search property is probably best for both parties, although Microsoft has “stepped their game up”, so to speak, with recent improvements to the platform.  AdCenter desktop is a slick program, and the recent updates internally to the advertising features might indicate a renewed dedication within Microsoft to the Bing team.  If Facebook were to dive into search though, the real hurdle facing them wouldn’t be “if” they could do it, but would their users buy in.  When you think search, you think Google, and that it a pretty tough mountain to climb.

  • http://www.facebook.com/the.nathaniel.bailey Nathaniel Bailey

    Tried it and don’t like it, google all the way! So I would say MS crap is the perfect wording :)

    I could see bing and facebook teaming up to try and get close to googles dominance in search, but if FB takes on bings search as it is now without making it run and look better like googles search, I can see it not going anywhere to fast and even failing if a good job aint done from the start!

    Think of it this way, if facebook takes bings search into facebook, it will basically be the same as google and google+ so people may turn around and say ‘google and facebook both offer search and a social network, of which googles is better over all so time to leave facebook and use G for both search and my number 1 social site!’

  • http://www.facebook.com/people/Lionel-Rizky/100003781846299 Lionel Rizky

    make it easier to promote your website please visit my website http://easyhighincomejobs.com/ and select the one product that I offer my diwebsite. thank you

  • http://www.facebook.com/vmk.roy Vmk Roy

    May Be it is not possible 

    Any Body Is it possible  
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  • http://twitter.com/Henryed07 Henry Edwards

    Ok, but it’s not as you put it crap. I have found it to work better than Google, and alot of the features that are in the US, make it alot better than Google. around 25-30% in the US use it. The UK it’s small because Google have huge dominance, and are quite evil

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