• http://www.nevermoresearch.com mwilton13

    How is this measured though? Does this count if I’m a fan skimming my feed and see the content, but I don’t interact with it? Or is this only looking at people physically visiting the page and viewing the content. That just seems ridiculously low. My guess would be if you are getting numbers that low and they are legit, then it has to do with the time you are posting in comparison to when your audience is online.

  • http://krafty80 Krafty80

    I think part of the problem is that so many companies are using these mediums now. There is more and more noising resulting in less affective efforts.

  • http://www.searchtactix.com Shane

    If those are looked at as conversion metrics… the conversion point being an ongoing dialogue, the numbers are not bad. Everything in perspective.

  • amithasingh

    Interesting insight. However, wouldn’t these percentages be higher for organically grown fan base, in specific categories? For example, local businesses like restaurants, luxury brands, etc.

  • http://bit.ly/dreamcube dcp

    These are all pretty worthless statistics since the amount of page views relies heavily on edge rank.

  • http://krysvs.com Krys VanSlyke (VS)

    Interesting FB page stats, but I image they are swayed by the glut of abandoned pages that were built and left silent. I would really like to see the same study broken down by page activity – Fewer that 3 posts a week, Once daily, Multiple times a day, etc. And again by types of content shared. Because just peeking through our client’s stats, they aren’t nearly as dismal as what is laid out here and I imagine it’s due in large part to how active they are.
    If a large company has a facebook page and never posts to it, then of course they’ll get fewer post views. Facebook fans aren’t generally sitting around thinking, “I wonder what Nike or Stonyfield are up to today” – they log in and EdgeRank tells them what’s interesting enough to click on.

  • http://BrandThunder.com RyanDouglas24

    I actually think this is fairly accurate. So many users “Like” a page but never see the posts on their own wall because they haven’t interacted with the brand’s page, thus Facebook’s default option to show “Friends and pages you interact with most” omits those brand’s posts.

    At Brand Thunder, we’ve successfully tried to combat those statistics by sending over 22% of the brand’s fans directly to the brand’s Facebook wall every day, guaranteeing they see their posts and updates.

    Just shows the importance of user engagement, and fortunately our interactive browser themes send user engagement to a whole new level.

    Great article.