Report: Only 3% to 7.5% of Fans View Posts From A Facebook Page

Recent findings from PageLever revealed the reach of your Facebook Page may be far less than you think.  The data shows an average of 7.49% of fans view posts on a daily basis. Pages with the largest fan-base are performing the worst while pages with fewer likes are performing the best.  Currently, pages with over one million likes […]

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Recent findings from PageLever revealed the reach of your Facebook Page may be far less than you think.  The data shows an average of 7.49% of fans view posts on a daily basis.

Pages with the largest fan-base are performing the worst while pages with fewer likes are performing the best.  Currently, pages with over one million likes have only 2.79% of fans seeing posts daily, while smaller sized pages (1,000 – 10,000 likes) have 9.38% of fans viewing daily.

 

Facebook Fan Page Views1

This data compiled represents over 400 million fans and is similar to previous findings.

In order to see how your page is performing head to your Page Insights panel, click the ‘Users’ button, and look for the “Daily Active Users Breakdown” chart:

 

Daily Active Users

I personally have not seen percentages this low, but I work with pages that keep interactions high and have targeted user bases.   Having a Facebook Page that is engaging and geared towards interactions should help make sure your Posts are viewed by more than 7.49% of fans.

Sign up for a beta invite to PageLever for more information on post viewership.

 


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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