Report: Search Ad Spend To Rise 27% In 2012

A new eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually.

Google will also retain dominant share of the search ad spend at 77.9%, up from 74.4% share in 2011. By 2014, Google’s search ad share is expected to grow to almost 80%. Microsoft is expected to grow from 7% share in 2011 to 8.7% in 2014, while Yahoo is expected to drop from 6.7% share in 2011 to only 3% in 2014.

The chart below shows overall search ad spend growth in dollars and as a percent increase overtime:

The chart below shows the overall search ad spend growth by search site:

The chart below shows search ad market share by search site over time:

Related Stories:

Related Topics: Channel: Strategy | Stats: General | Stats: Spend Projections | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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