• http://wtff.com/ JustConsumer

    “search engines experienced a 13 percent drop”

    Predictable. Why use search engine when SERPs are stuffed with the same retailers almost for any query. Even monkey would remember direct paths to the retailers after couple of searches.

    Google itself started to suffer from its quality-replaced-by-popularity approach. Good.

  • http://LiveIntentionally.org Paul Steinbrueck

    Thanks for the post Amy. It provides some great insight into the changing trends in online marketing. Does “search engines” include both paid and organic results? If so, are you able to share those numbers individually?

    And what is “shopping and classifieds?” Can you give a couple of examples?

  • Colin Guidi

    I assume that “shopping and classifieds” include PLAs (product listing ads), or at least that would encompass Google Shopping.

  • http://karmaeconomics.blogspot.com/ lavista4u

    lol well said….

  • kramer guy

    – 13% and no, there is no ZEBRA update

  • kramer guy

    – 13% and no, there is no ZEBRA update

  • Christian Noel

    That just isn’t an accurate statement. It is isn’t strictly a popularity play. If a site has many links pointing to it from a variety of quality sources yes that helps. However, both Panda and Penguin updates were meant to a) deal with low quality sites that could game the link system with numbers b) in the case of Penguin force publishers to reap what they have sown in terms of where they get their links.

    Search engines took a 13% drop sure. However, I don’t think that is for any of the reasons you have suggested.

    More than likely in the perma logged in world we live in it is likely that most of the drop in search was picked up in social. Which makes sense since in any given day the average person will interact with that platform more often than they search for something in a search engine. Social is better able to get the casual potential customer.