Report: Search Most Popular Online Marketing Strategy For Realtors

Real estate website and publisher has put out a new report called The State of Real Estate Marketing. It’s based on results from an online survey of US real estate professionals, which had a total of 770 respondents. The survey found that search engine marketing was the most popular category of online advertising.

Fifty-two percent of survey respondents said they planned to by search keywords “next year.” SEO was popular too, with 42 percent responding that they planned to invest. Amounts budgeted for keyword advertising were from $0 to $5,000+ (on an annual basis).

According to the report:

Approximately 64% of respondents said they planned to spend at least some money on keyword advertising in the next year. Half of these keyword buyers identified themselves as real estate agents, 23% said they were real estate brokers and 11% were broker/agents. The others included some marketing consultants and mortgage brokers.

Almost 38% of respondents who planned to buy keywords had less than five years’ experience in real estate. Some 30% had 5-15 years’ experience and 28% had more than 15 years’ experience. Those figures suggest keyword buyers are slightly more likely to be newcomers to the business.

I have some additional information from the report on my blog.

Related Topics: Channel: SEM | Search Ads | Search Engines: Classifieds Search Engines | Search Engines: Maps & Local Search Engines | Search Marketing: General | Search Marketing: Local Search Marketing | Stats: General


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide