http://searchengineland.com/report-spending-stabilizes-bing-gains-on-google-yahoo-22265 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 05:39:12 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://searchengineland.com/report-spending-stabilizes-bing-gains-on-google-yahoo-22265/comment-page-1#comment-6218 onlinemarketer2009 Tue, 14 Jul 2009 20:19:05 +0000 http://searchengineland.com/?p=22265#comment-6218 ROI up because of less contextual advertising? Does anybody know if the ROI calcs in this study control for that? ROI up because of less contextual advertising? Does anybody know if the ROI calcs in this study control for that?

]]> http://searchengineland.com/report-spending-stabilizes-bing-gains-on-google-yahoo-22265/comment-page-1#comment-6211 nickstamoulis Mon, 13 Jul 2009 21:53:09 +0000 http://searchengineland.com/?p=22265#comment-6211 I don't think the ROI increase is a surprise...I think the recessions has taught many companies how to do a better job at managing their PPC efforts and focusing more on ROI and less of branding/non-revenue generating campaigns. I don’t think the ROI increase is a surprise…I think the recessions has taught many companies how to do a better job at managing their PPC efforts and focusing more on ROI and less of branding/non-revenue generating campaigns.

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