• http://twitter.com/jimboot Jim Stewart

    Thanks nice article, The thing that is interesting when comparing your keywords in WMT to analytics is the https search strings. “Not provided” is fast becoming the main keyword referrer for a lot of webmasters. However Google is confusing as to how this is implemented in WMT. I tend to rely on its data though more than any other Google tool

  • http://twitter.com/victorpan victorpan

    I recently noticed the GWT changes – they’re really quite nice. Thanks for showing another form to use them – this makes a lot of sense if the international campaigns you’re targeting are also mainly using Google Search – not so much if you’re targeting Asia.

  • Frank Hohenleitner

    Hi Chris,

    I am not sure if I understood you correctly. You wrote: “Truly multinational SEO tools are thin on the ground — and those that do offer multinational SEO reports as a feature invariably have a critical failing: they don’t search from the reporting country”

    Did you check Searchmetrics? They show US ranking data coming from US IPs searching the US Index. So do other SEO Tools from Germany (Sistrix, SEOlytics etc.) They are definitely worth to be mentioned here as I do all my international reports using this softwares.

    Beside that: great article :)

    Cheers
    Frank

  • http://twitter.com/liversidge Chris Liversidge

    Hi Frank,

    The issue is that the tools often aren’t reporting from an IP within the target country. So, for example with Searchmetrics, rather than look at the country list, a more accurate idea of where the IP are comes from the cities list: those are the locations of their tool IPs.

    I can’t speak for Searchmetrics, but for most tools the rest of the locations are usually covered by CDNs or tweaking the search string to localise the country search engine (which is insufficient as I described in the article).

    Gathering results for the US or the UK – or indeed for many European countries or English language speaking countries – is relatively trivial: what I’m interested in is getting truly local results globally within a single tool: that’s the gap.

    For now, a blend of tools is usually required, or approaches like those I describe in the article. This will change very quickly in the future of course!