• http://www.julianthomasdmd.com/ Greenville Dentist

    We’re increasing our advertising budget with Google’s CPC this year for our dental practice.  It has worked well and we’re willing to spend more.

  • http://twitter.com/johnston_design Jarid P Johnston

    I am wondering where is the best place to do ppc ads. I’ve
    never receiver much results with any of my clients using them on the big three
    search engines. Are there better alternatives?  http://bit.ly/IhVAdo

  • http://www.facebook.com/profile.php?id=100003015735428 Nicholas Champ

    I have heard that 90% percent of purchases made online are purely and solely through organic search methods therefore if this is the case how can anyone justify a CPC campaign?

  • Ozzie Perez

    Optimizing for organic traffic and mixing it up with a little bit of cpc never hurts. Bidding for those darn competitive keywords is the conundrum.

  • Ozzie Perez

    Adbrite prehaps?

  • http://www.facebook.com/johnadamalvino Serpholic Serphoic

    I am surprised that it is the best place to do ppc, and it helps for increasing our advertising budget with Google’s.


  • http://www.julianthomasdmd.com/ Greenville Dentist

    Google Adwords Skeptics:
    We’ve tried Facebook, and Bing/Yahoo.  Hands down Adwords drives the traffic.  Adwords has taken months to really get the hang of.  It is important to follow all the steps their help files point out: https://support.google.com/adwords/?hl=en.  Keywords matching focused ad groups.  Multiple ads per ad group.  All very important.  The higher your Quality Score (add this to your columns) the cheaper your clicks are.  Another thing I just learned is adding quotes around the key word phrases – MY KEYWORD will match for MY or KEYWORD while “MY KEYWORD” will match only for the phrase together MY KEYWORD.  Can make a big difference.  Last thing – use Google Analytics with Adwords – they have to be setup to work together.  And, in Analytics you can see the keywords from your campaign that lead a visitor and what they actually searched for – great way to modify and improve your keywords and potentially add new negative keywords.

    Hope you give Adwords another shot…

  • http://baltimorevelo.com/ seth

    Anyone have an idea what market trends are driving down AdWords PPC?

  • http://www.webstatsart.com/ Webstats Art

    I have experienced exactly the same thing. PPC ads do not bring any amount of decent traffic. I bet all those tens of thousands of dollars I have spent are being clicked by kids who can’t even read.

  • http://www.facebook.com/profile.php?id=507536131 Michael Shostack

    You need to educate yourself on attribution modeling and path to conversion reporting.  Just because an organic click drove the final click fro the conversion doesn’t mean that it was completely unassisted by any of your paid clicks.

    Check out the the multi-channel reports in Google Analytics, they will give you a sense of the various touch-points that your customers go through and how many it takes on average for a conversion.  It is enlightening to say the least, despite the fact that it opens a whole new can of worms with management challenges.

  • http://twitter.com/DontTalkTooLoud Alex Zobrack

    I believe you were referring to the drop in CPC.  It is because of the increase in mobile clicks.  These clicks are cheaper than desktop clicks and are driving down the overall CPC.  It is deceiving for the article to say that CPCs are down when it is just an increase in mobile(cheaper) clicks.