Reports The Self-Service Twitter Ad Platform Is Live May Be Greatly Exaggerated

That self-serve advertising platform that MediaPost got a look at? Well, Twitter is denying that it’s the self-service platform it plans to roll out this year for long-tail advertisers, according to a report in ReadWrite Web.

“Reports that Twitter is testing a self-serve ad platform are inaccurate,” the company’s PR folks tweeted this afternoon. “We plan to test our self-serve ad product later this year.”

The interface viewed by MediaPost, which Twitter reportedly said was part of its Promoted Products offering, lets advertisers buy promoted tweets and promoted accounts. Twitter told ReadWrite Web that the product was not completely self-service, but required advertisers or agencies to work with an in-house sales representative.

According to the MediaPost piece, advertisers enter a date and time to run the campaign, set a maximum bid and daily budget, and then select “interests” and “search keywords,” that will apparently help Twitter determine when to trigger the ad’s display. For promoted accounts, Twitter looks at other accounts that users’ follow as an indicator of when the ad should be shown.

EMarketer predicts that Twitter will earn $150 million in advertising revenue this year, and $250 million in 2012.

Related Topics: Channel: Social | Top News | Twitter | Twitter: Advertising

Sponsored


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide