Reprise Media Acquired By Interpublic

A quick heads-up and congrats to the gang at Reprise Media, which has now been acquired by global advertising company Interpublic. Reprise will remain an independent company within Interpublic, as part of the newly formed Futures Marketing Group.

Reprise will be the first company to reside within FMG. Other assets there include the IPG Emerging Media Lab and investments in Facebook, Spotrunner & Spongecell. More news from the official release and Reprise blog post here.

Related Topics: SEM Industry: Acquisitions | SEM Industry: General


About The Author: is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.


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Comments

One Comment on Reprise Media Acquired By Interpublic

kbzimm,

Thanks Danny! Here’s more about the acquisition from Josh and Pete at Searchviews:

http://searchviews.com/archives/2007/04/the_next_chapter_for_reprise_media.php



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