Reprise Media Acquired By Interpublic

Apr 11, 2007 at 7:59am ET by Danny Sullivan

A quick heads-up and congrats to the gang at Reprise Media, which has now been acquired by global advertising company Interpublic. Reprise will remain an independent company within Interpublic, as part of the newly formed Futures Marketing Group.

Reprise will be the first company to reside within FMG. Other assets there include the IPG Emerging Media Lab and investments in Facebook, Spotrunner & Spongecell. More news from the official release and Reprise blog post here.

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Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle, can be found on Facebook, Google Buzz and microblogs on Twitter as @dannysullivan.

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ONE COMMENT ON Reprise Media Acquired By Interpublic

kbzimm, April 11th, 2007 at 9:28 am ET:

Thanks Danny! Here’s more about the acquisition from Josh and Pete at Searchviews:

http://searchviews.com/archives/2007/04/the_next_chapter_for_reprise_media.php

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