Research Report: Enterprise PPC Campaign Management Platforms 2014
Digital Marketing Depot, our sister site, recently released the updated version of its Market Intelligence Report, “Enterprise PPC Campaign Management Platforms 2014: A Buyer’s Guide.”
Now in its Fourth Edition, this report consists of original research based on interviews conducted in November and December 2013. Advisors included David Rodnitzky, CEO of 3Q Digital (formerly PPC Associates) and Ginny Marvin, Contributing Editor at Search Engine Land.
More than half (52%) of digital marketers currently use a paid search campaign management tool – and another 14% plan to adopt one in the coming year, according to the recent Marketing Land technology adoption survey.
For those planning to adopt a platform to manage paid campaigns, this report serves as a guide both to the industry and the capabilities and features of these software tools. It covers industry trends, such as the impact of Google’s Enhanced Campaigns; key mergers, acquisitions, and IPOs during the past year; and, how to choose the right platform for your company needs.
Nine leading vendors are profiled, from the company level to the product level: Acquisio, Adobe, DoubleClick, ESV Digital, IgnitionOne, InsideVault, Kenshoo, Marin Software, SearchForce.
If you’re looking to adopt a PPC Campaign Management Platform at the enterprise level, take a look at this report. Find out the latest and learn what you need to know before you decided to adopt this marketing technology. It’s free for download, register here.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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