• cgrantski

    We’d be happy with 2/3 as much performance from Google Search Partners compared to Google alone. For us, it’s 1/2 as much — and the clicks on Search Partners are just about exactly the same cost. If clicks were cheaper, we wouldn’t have an issue with it. We increase our ROI a lot when we exclude Google Search Partners from our PPC program.

    The same thing (low performance) probably happens with these MSN partners. MSN needs to offer a “pure Bing” and a “Bing Search Partners” differention like Google does, with the Search Partners optional.