• kathryn@adroll

    Hi Kelly,
    Kathryn here- marketing associate at AdRoll.com. You have a lot of great insight into how to work a successful retargeting campaign, and one of the most crucial things to understand is that you should start basic and then get more specific. Here at adroll, we operate on the idea that small to medium-sized businesses should be getting the most reach for their marketing dollars! If you have any specific questions, I would love to answer them. Feel free to reach out kathryn at adroll dot com. Great to hear your thoughts!

  • http://pknegten pknegten

    (Disclaimer: I work for Dapper.net; we power dynamic retargeting and new user acquisition without needing a feed)

    Great article – especially refreshing to hear a survey of this powerful strategy that includes advice to de-dupe your organic conversion activity. A lot of CPC / arbitrage-pricing players tend to leave this out…

    Another thing I’d add is that while retargeting is a great place to start – but it’s limited in scale to actual visitors of your site. As display advertising matures, we’re going to be seeing more and more ‘top funnel’ technologies taking shape. Getting new customers…now that’s something.

  • http://www.advertise.com Simon

    Hi, Kelly,
    It’s Simon over at Advertise.com, we specialize in CPA Remarketing.

    Great points as always. One thing I wanted to add was the importance of the creative. Like you mentioned in the article, retargeting/remarketing is an opportunity for a more aggressive sell where the advertiser has valuable data on the user that enables them to be razor focused in the banner itself. Banner blindness is at an all-time high making it harder to get noticed.

    We make sure to work with our advertisers on creating targeted enough messaging that will engage the user enough to give the brand a second look and come back to convert. We work on creating custom sets of animated banner that are eye-catching as well as special offer like 10% off or free shipping. This stimulates action and brand engagement when further into the buying cycle.

    Viva Remarketing!