Reuters Buys Search Mining Tech; Former AOL Search Chief Campbell To Lead New Search Group

Via PaidContent, news that Reuters is to acquire text analytics company Clearforest, part of creating a new strategic group around search. Leading that group is Gerry Campbell, the former long-time head of AOL’s search efforts:

As part of its drive into this space, it has created a new strategic group within Reuters and appointed former head of search for AOL, Gerry Campbell, who will oversee the integration of ClearForest and drive this innovation.

PaidContent made references to Clearforest having been working with Reuters to "boost search rankings for its business stories." To be clear, I don’t think that Clearforest has been providing external SEO-style ranking support. Instead, the Clearforest tools seem designed for those who want to make content within a web site (or a particular database) more easily found by visitors.

Reuters is also launching a new tool designed to scan for market data. Reuters introduces machine-readable sentiment scan; acquires ClearForest from Finextra covers this more.

Campbell — who was senior VP and general manager of AOL Search — joined Reuters in late 2006, according to his verified ZoomInfo profile. That was a quiet move I don’t recall reading about. He turns up more publicly at a new company coincidentally the same day similar high-ranking Yahoo search vice president has turned up elsewhere. Our post Yahoo Search VP Andrew Braccia Resigns, has more on that.

Related Topics: AOL: General | Business Issues: Acquisitions & Investments | Channel: Industry | Search Engines: Other Search Engines | Site & Enterprise Search

Sponsored


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide