RIP Jaamit Durrani

Jaamit Durrani, a UK-based marketer who was well known in SEO circles, has died. He was the SEO director for OMD UK.

Durrani was killed in a London Underground accident last week, struck by a train, apparently knocked in front of it. That’s not hard to happen on the Tube. Platforms are often crowded, and except in some rare newer sections, there are no barriers.

He’s being remembered online right now through a Twitter tribute where thoughts are being sent along with the #jaamit hashtag:

A number of tribute blog posts have also gone up, including:

Related Topics: Channel: Industry | SEM Industry: Community


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Michael Martinez

    Such sad news.

  • Warhead eCommerce

    So sorry to hear about this tragic accident – my thoughts and prayers go out to family and friends. BTW Danny, minor typo – should be “struck by”

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