Technorati was once the go to source for blog search and blogger discovery thanks to their authority scores, top lists and blog claiming processes. The Technorati Authority score was a status symbol, something that companies fought hard to improve.
At the end of May, Technorati quietly announced that they were taking the company in another direction – one geared toward publishing and advertising instead of blogs.
Over the years, Google overtook the blog search provider which constantly re-invented itself, bringing about rankings in 2007. These rankings eventually powered other rankings such as the AdAge Top 150 and Technorati created a Top 100 List that would update daily.
Alas, the decline of blogging and rise of social media has caused a change in focus for the once prominent blog search engine. A direct quote from the announcement shows the sun-setting of the authority index and the new push towards publishers:
You won’t find our blog claim process or authority index on this new website, as that technology is being redesigned and optimized to help publishers get discovered by advertisers and earn more for their highly-valued content.
Additionally, Technorati suggests that the revamped site will be core to their new advertising platform:
Our new website becomes the entry point to our advertising platform, our core product. There we proudly stand beside website publishers by providing them the right toolset to navigate and monetize the ever-evolving online advertising marketplace.
Thanks for the ride Technorati blog authority, may you enjoy your time in greener blog pastures. For more info, see the official post from Technorati.