Romney’s “Binders Full Of Women” Takes Over Google Images

I don’t know what images were showing up for a “binders full of women” search on Google Images before last night’s US presidential debate. But today, they’re dominated by a meme started from a comment last night by Republican candidate Mitt Romney.

Romney was commenting that he sought to increase the number of women in his cabinet as governor of Massachusetts by asking for more women candidates. As a result, he was delivered “binders full of women” to review.

While some are now questioning the story, others are taking part in a new meme, making pictures poking fun at the idea of “binders full of women.” In turn, those pictures are filling up Google Images for the term:


Here are some of the individual photos. From the National Memo, a mashup of binders and the movie Dirty Dancing (“No one puts Baby in a binder”):

From E Online, a mashup of the movie Say Anything and binders:

From Token Skeptic, Lord Of The Rings meets binders:

My favorite, a mashup featured at Boing Boing of US Secretary of State Hillary Clinton expressing surprise that “Romney still uses binders?”

These images all actually originate off a funny new Tumblr blog, Binders Full Of Women, where people are submitting all types of mashups, such as this one:

Because Google Images likely visits news sites more quickly than other sites, in an attempt to find fresh content, these images drawn from the Tumblr blog seem to be doing better on those news sites than on the Tumblr blog itself.

This search filling up with the pictures also reflects what we reported on before, how in some cases, fresh images can dominate the Google Images search results for unusual terms. That’s why images of Romney were recently dominating Google Images for a search on “completely wrong,” as our Google Images Dominated By Pictures Of Romney For “Completely Wrong” Search story from last week explains.

By the way, the “binders full of women” images are also filling up Bing Images, though with odd relat suggestions, such as “38Ddd Women” and “Full Figured Ladies:”

Related Topics: Channel: SEO | Features: Analysis | Google: Images | Link Building: Link Bombs | Search & Society: General | Top News


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Travis Prebble

    There goes your nerd cred, Danny. The image of “One does not simply…” is Boromir from “Lord of the Rings: The Fellowship of the Ring”.

  • Takeshi Young
  • Danny Sullivan

    I know, I know. Got called out for it on Twitter. I hang my head in shame and have fixed it.

  • Jenny Halasz

    You missed my favorite one Danny! The look on Clinton’s face is so perfect.

  • John Kieffer

    Binders full of women … it’s a Mormon thing.

  • keaner

    nerd cred = 0 :)

  • Dallaseventaudio Djomg

    Mormans… *shakes head*

  • Isog Sargent

    Obummer WISHES he had binders full of women!

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