Rumor: Google To Buy Feed Analytics Company FeedBurner For $100 Million

May 18, 2007 at 2:04pm ET by Barry Schwartz

Rumour: Google to buy Feedburner from Seth Sethi earlier today reports that Google is rumored to buy FeedBurner, a feed management, analytics and advertising company. Valleywag has said they confirmed the rumors and add that the purchase price is about $100 million.

Google already does RSS ads with AdSense for feeds, so why is Google buying them? I suppose for the same reason they bought Urchin, for FeedBurner’s outstanding feed based analytics solutions. Again, these are just rumors at this point. For more (and least discussion of the rumors), see the roundup at Techmeme.

More About Our Feeds

Buzz It

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Google: Acquisitions sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

andreaBG said " I came here via Matt Cutts, Twitter.com, after navigating to Twitter from a tab that was open to FB,"
nexcerpt said " Oh, the ~irony~ of reading this article at this moment! I had just arrived from this clickable image"
FranG said " I dont have the option to select other metrics for the visits and bounce rate columns?...."

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

SearchCap is a once-per-day newsletter update:

STAY CURRENT THROUGHOUT THE DAY

Our feed & social options update you as news happens.

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: