Rumor: Google To Buy Feed Analytics Company FeedBurner For $100 Million
Rumour: Google to buy Feedburner from Seth Sethi earlier today reports that Google is rumored to buy FeedBurner, a feed management, analytics and advertising company. Valleywag has said they confirmed the rumors and add that the purchase price is about $100 million. Google already does RSS ads with AdSense for feeds, so why is Google […]
Barry Schwartz on May 18, 2007 at 2:04 pm | Reading time: 1 minute
Rumour: Google to buy Feedburner from Seth Sethi earlier today reports that Google is rumored to buy FeedBurner, a feed management, analytics and advertising company. Valleywag has said they confirmed the rumors and add that the purchase price is about $100 million.
Google already does RSS ads with AdSense for feeds, so why is Google buying them? I suppose for the same reason they bought Urchin, for FeedBurner’s outstanding feed based analytics solutions. Again, these are just rumors at this point. For more (and least discussion of the rumors), see the roundup at Techmeme.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.