Ryanair CEO Claims Airline Is Working With Google On A Flight Search & Comparison Tool

google-flight-travel-featuredIn an interview published by Irish Independent, Irish airlines Ryanair CEO Michael O’Leary claims his airline has entered a partnership with Google, and is providing the search engine with flight pricing to help build a travel search and comparison tool.

“We’ll be sharing the Ryanair pricing through all of the Google outlets, so when you go in, there’ll be route selections, cheapest prices and so on,” said O’Leary, “Google [is] developing a price-comparison thing themselves.”

O’Leary explained Google would not be charging Ryanair for listing its flight information:

Because Google, being Google, wants to show all of the prices from all of their airlines on display. They don’t want to charge us, they make all of their money out of advertising…They don’t want to have a limited or biased search. They want to be able to say they’ve screened all of these airlines on all the routes.

According to the interview, the Ryanair CEO said the project is expected to go live by the end of March.

Last March, Google updated its existing flight search tool for the US to include 500 international airports, as well as making the tool available to users in the UK, France, Italy, Spain and the Netherlands.

(Tip: Gigaom)

Related Topics: Channel: Consumer | Google: Flight Search | Google: Outside US | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • http://www.urbanphotola.com/ Chris Tamayo

    Bing has this integrated really well, let’s see what Google can do.

  • http://www.urbanphotola.com/ Chris Tamayo

    Bing has this integrated really well, let’s see what Google can do.

  • John Kjarsgaard

    Hipmunk.com already does this extremely well!

  • http://www.martinwoods.me.uk/ Martin Woods

    It’s not just flights!

    Google will be aggressively going after the accommodation space too in 2014. Just before Christmas I was speaking with a UK based super affiliate in the travel space and apparently they were approached by Google early last year for large amounts of historic travel data. We’ll see live hotel data integrated further with Maps / Google+ along with some more partnerships in the package holiday space. It happened with affiliates in other verticala such as insurance, credit cards… it was only a matter of time.

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    Lead Generation companies or value add comparison sites have known Google would encroach on their market for years. Google is now in competition with and will certainly crush the very businesses that were core to their dramatic growth in the 2000′s. Makes you wonder what they will do when 100 million data ants are running around with Google glass unwittingly indexing the world for them?

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