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Bing Ads Blog

Comic Relief: 10 Minutes to More Exposure

November 21, 2014 by Aurea Astro - MSFT

When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided...(read more)

Holiday Preparation Overview: Editorial Tips for Sitelink Extensions

November 20, 2014 by Sophie Lee - MSFT

As we discussed yesterday , Sitelink Extensions are a quick, easy way that can help make your ads more relevant to the average search engine user. It’s easy enough to search for a keyword or phrase in Bing, but sometimes the results received don’t...(read more)

Holiday Preparation Overview: An Introduction to Ad Extensions in Bing Ads

November 19, 2014 by Tina Kelleher - MSFT

Have you ever wondered how many people have clicked on one of your PPC ads because they were looking for your phone number or physical address? Ever wonder how many others clicked through, only to realize within seconds that your site doesn't have what...(read more)

Holiday Preparation Overview: Editorial Review Tips on Product Ads

November 18, 2014 by Sophie Lee - MSFT

With more consumers using the internet as their one-stop shop this holiday season, marketing your gear in a clear, concise, and high-tech way is not just smart, it’s necessary. Get ready for the holidays with a Product Ads campaign that will fuel...(read more)

Custom Christmas Kit Available for UK Ad Agencies

November 18, 2014 by Saara Pietila - MSFT

The Christmas season is the number one retail season of the year. This is a great opportunity for agencies to reach more searchers that are buyers for their clients. One of the best things about the festive season is the calendar. The designated holidays...(read more)

Holiday Preparation Overview: Are Product Ads Right for Your Business?

November 17, 2014 by Tina Kelleher - MSFT

We're officially at the mid-point in November, which means that most of you are either feverishly working on getting your PPC campaigns optimized and ready to capture as much of the volume from the seasonal holiday spike as possible, or else you just...(read more)

Close Variants in Exact Match will launch in December for ads targeting UK & Ireland

November 17, 2014 by Kate Newton - MSFT

Back in September, we announced the release of Close Variants in Exact Match for ads targeting the US. Given the success in driving high-quality click volume in the US, we are currently testing close variants in exact match for ads targeting the UK and...(read more)

VIDEO: Use the Bing Ads Auction Insights Report to Gain a Competitive Edge (US Only)

November 14, 2014 by Rachel Li - MSFT

We announced earlier this week that we had recently added Auction Insights to the Bing Ads Web UI, but in that announcement, we didn’t go into too much detail about how exactly to use it, and in what scenarios you would find it helpful -- that’s...(read more)

Close Variants are Coming to Bing Ads Phrase Match (US Only)

November 13, 2014 by Matt Bisson - MSFT

Back in September, we announced the release of Close Variants in Exact Match and Close Variants in Broad Match Modifier , which resulted in the inclusion of minor grammatical variations, such as plurals, abbreviations, acronyms, spacing and misspellings...(read more)

New Bulk Edit Functionality for Keywords, Campaigns, Ad Groups, and Ads

November 13, 2014 by Nikhil Arun - MSFT

We often hear from our advertisers that the ability to make large scale changes to your campaigns within the web interface (UI) is extremely important. Thus, we are continuously working to add bulk editing capabilities, as first announced in early September...(read more)

Join Bing Ads at Britain Means Business - ExCel London, November 19th and 20th

November 13, 2014 by Katherine Alder - MSFT

With the recession over there is no better time to grow your business. Growing can be daunting and can take a lot of planning and preparation. Britain Means Business is a two day event full of support and advice to help you along the way. With over seventy...(read more)

Bing Ads Audience Insights: Location, Shopping Habits, Targeting Tips and More

November 12, 2014 by Tina Kelleher - MSFT

They say a picture is worth a thousand words. If that's true, then a picture with a thousand words must be really illustrative (perhaps that's what infographics are so popular?). If you've ever given any thought to who our audience is, what their shopping...(read more)

New Year’s Resolutions: Capture Shoppers Searching for a Happier New Year

November 11, 2014 by Shelby Gagnon - MSFT

Post holidays, 'tis the season of renewal, when folks resolve to make positive changes in their lives. And they're willing to put good money on those resolutions, to the tune of $5.6 billion annually 1 . Those New Year's bells ring out opportunity for...(read more)

Auction Insights Now Available in the Bing Ads Web User Interface (US Only)

November 10, 2014 by Rachel Li - MSFT

Today, we are pleased to announce that Auction Insights, which released earlier this year in Bing Ads Intelligence , is now available in the Bing Ads web interface (UI). US Advertisers will find this feature on their Campaigns page, with global markets...(read more)

Register Now for SEMPO Canada: The Digital Marketing Ad Tech Ecosystem in Canada

November 08, 2014 by Andrew Yang - MSFT

When you think of the Great White North, your mind immediately gravitates towards the cold winters and the amazing outdoors. But did you know that some of the hottest ad technologies were Canadian? Bing Canada and SEMPO Canada decided to partner with...(read more)

Comic Relief: 10 Minutes to More Exposure

November 21, 2014 by Aurea Astro - MSFT

When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided...(read more)

Auction Insights Now Available in the Bing Ads Web User Interface (US Only)

November 10, 2014 by Rachel Li - MSFT

Today, we are pleased to announce that Auction Insights, which released earlier this year in Bing Ads Intelligence , is now available in the Bing Ads web interface (UI). US Advertisers will find this feature on their Campaigns page, with global markets...(read more)

Changes to Targeting Mobile Devices Coming to Bing Ads in March 2015

November 06, 2014 by Gyan Trivedi - MSFT

Last month, we rolled out tablet-related device targeting changes . This consolidated PC and tablet targeting across campaigns, while advertisers maintain the flexibility of having bid modifiers for tablet. Phase 1 of our unified device targeting is now...(read more)

Bing Ads October Release Summary: Investments in Scale, Simplicity, and Tracking

November 05, 2014 by Aurea Astro - MSFT

Welcome to the final stretch of 2014! In case you missed it, here is a summary of features we raced the Holiday shopping rush to release for you in October, and what’s left on the horizon before the New Year. Enhanced Sitelinks US | Available...(read more)

Data Quality Update for Bing Ads Customers

November 04, 2014 by Erez Barak - MSFT

While the Bing Ads team was busy releasing the many customer-requested features over the past few months, our metrics and your feedback are indicating a surge in data-related incidents, including interruptions to data served in the campaign management...(read more)

How to Use Universal Event Tracking Tags with Tag Management Solutions

November 03, 2014 by Prince Bajracharya - MSFT

As recently announced , Universal Event Tracking is a powerful new way to track your sites’ activities in Bing Ads. For those of you familiar with the tagging, this article details specific steps for implementing Universal Event Tracking Tag with...(read more)

Updates to Navigation, Negative Keyword Lists and Import Improvements in Bing Ads Editor v10.6

October 28, 2014 by Devang Gandhi - MSFT

We are excited to announce the availability of Bing Ads Editor v10.6. You can download it from the Bing Ads Editor download center . If you are existing Bing Ads Editor user, you can expect to see the upgrade prompt in the next few days. We’ve added...(read more)

Accounts Summary Makes It Easy to Manage Multiple Accounts in Bing Ads

October 27, 2014 by Sachin Tayade - MSFT

We are excited to announce the availability of Accounts Summary, a central location for managing multiple accounts. The new Accounts Summary tab in the Bing Ads Web UI makes it faster and easier to switch between accounts and to review top metrics aggregated...(read more)

Bringing Advertisers More Value through Investments in Bing Ads

October 16, 2014 by David Pann - MSFT

As a baseball fan, one of my favorite quotes is, “You owe it to be the best you can be.” This is true not only for the game or in life, but also in business – and everyone here at Bing Ads knows that it’s our responsibility to...(read more)

Bing Ads is Listening to You

October 07, 2014 by David Ku - MSFT

Here at Bing Ads, we care about our customers. In the last year alone, we’ve held seven product advisory meetings in five cities globally with our engineering teams hearing customer feedback first-hand. We love and appreciate the thousands of comments...(read more)

Create Richer Ad Experiences with Enhanced Sitelinks (US Launch)

September 29, 2014 by Eliot Li - MSFT

As marketers, you know how important it is to capture the attention of potential customers searching for your product or service online. Today we are pleased to provide another powerful new way to do just that – with the launch of Enhanced Sitelinks...(read more)

New in Bing Ads: Dynamic Sitelinks Can Help Improve Relevance and Click-Through Rates for SMB Advertisers

September 18, 2014 by Matt Bisson - MSFT

When customers are actively searching for products or services that interest them, the more relevant and specific the information they find is, the more likely they are to go from inquiry to conversion. With that in mind, the Bing Ads teams have been...(read more)

Exclusive to Bing Ads: New Campaign Planner Feature Helps Set You Up for PPC Success (US Only)

September 17, 2014 by Chan Liu - MSFT

The key to smart marketing is understanding the industry benchmark and knowing your competitive landscape. That’s why we’re pleased to announce the availability of Campaign Planner, a unique new feature from Bing Ads that gives you both the...(read more)

Tablet Related Device Targeting Changes in Bing Ads Begin Today

September 15, 2014 by Dare Obasanjo - MSFT

As mentioned in our June blog post , we are implementing a two-phased plan to simplify device targeting in Bing Ads. Since rolling out compatibility with Enhanced Campaigns, advertisers have told us that having both the enhanced campaigns model of bid...(read more)

Significant Improvements to Location Targeting and Ad Scheduling in Bing Ads

September 15, 2014 by Piyush Naik - MSFT

As an advertiser, it's important that your ads are shown to the right audience, in the right place, at the right time. Given that targeting controls help you do exactly that, it’s not surprising that targeting improvements are top-of-mind for most...(read more)

Mark Your Calendars: Free Bing Ads Holiday Campaign Webinar on Thursday, October 16th

October 10, 2014 by Michelle Walls - MSFT

This year, Thanksgiving is on November 27 th , which means Black Friday is November 28 th and Cyber Monday is December 1 st . The countdown is on and your customers are already shopping . Research for the perfect gift starts with search: are your holiday...(read more)

Free Webinar: Key Insights for Your 2014 Holiday Search and Social Plan on September 24th

September 10, 2014 by Tina Kelleher - MSFT

Next week marks the mid-point of September... yes, already! Just as the cooler temperatures and shorter days will drive people to their closets to break out their sweaters and warm socks, those same seasonal cues will drive shoppers to search engines...(read more)

Now Available in Bing Ads: Preview and Diagnose Mobile Ads and Product Ads

September 04, 2014 by Lei Wu - MSFT

Have you wondered whether your ad or ads will appear on a mobile device? Have you ever wondered why your product ads aren’t showing up? We’ve added new functionality in the Ad Preview and Diagnostics tool to find out. To use the Ad Preview...(read more)

Mark Your Calendars: Free Bing Ads Holiday Webinar on September 9th

September 04, 2014 by Tina Kelleher - MSFT

Now that September is in full swing and the hustle and bustle of Back to School is in the rearview mirror, it's time to start getting your campaigns ready for the holiday shopping season. Join our search experts, Allen Klein and Eric Duerr, for tips...(read more)

5 Things You Can Do to Help Drive Local/Mobile Customers to Your Business

June 26, 2014 by Tina Kelleher - MSFT

If you missed last month's post from Anna Hughes, How to Reach Your Local and Mobile Customers with Bing Ads , you may want to read through it prior to looking at this post; it provides a lot of great context around the mobile opportunity that you, as...(read more)

Get Started Australia (Part 6/9): Using Match Types & Negative Keywords

June 23, 2014 by Rebecca Lien - MSFT

As talked about in the previous post , once we have found the right keywords for the campaign, we will need to know which match type to use so Bing Ads knows how restrictively or aggressively we want the search queries to match to our keywords. In this...(read more)

Bing Ads Video Gallery: How To, What's New and More

June 16, 2014 by Tina Kelleher - MSFT

If you're a regular here on the Bing Ads Blog, chances are you've noticed that we regularly provide updates on the latest releases and newest features, alongside tips and tricks to help you get the most out of your search advertising campaigns. Our...(read more)

Looking for Your Next Customer? Reach Your Business Goals with Bing Ads

June 06, 2014 by John Gagnon - MSFT

Whatever kind of business you run – a restaurant, an auto shop, a clothing boutique, or anything else, you know finding new customers is not easy. How do you attract customers in a cost-effective, convenient way? The answer may be in your hand...(read more)

New to PPC Marketing: Resources for Getting Started with Bing Ads

June 03, 2014 by Tina Kelleher - MSFT

As I mentioned in yesterday's blog post , getting up to speed with search engine marketing can be a daunting task. From learning the terminology to understanding account structure and how a tweak in one area can affect results in another, there's a lot...(read more)

Get Started Australia (Part 5/9): Finding & Selecting the right Keywords:

May 29, 2014 by Lakshmi Sasidharan - MSFT

In the previous post, we talked about campaign, ad group structure and settings , now let’s take a look at ways of finding the right Keywords. What is a Keyword? It is a word or phrase that triggers your ad on the Bing search results page when it...(read more)

Get Started Australia (Part 4/9): Campaign and Ad Group Structure, Settings and Strategy

May 14, 2014 by Kiran Moryani - MSFT

In our last post, Creating Your Bing Ads Account Structure Using the Three S’s , we talked about the three common elements of a great account structure: Strategy, Settings and Structure. In this article, we will look at the 3 S’s in more detail...(read more)

Bing Ads Adding Support Services: 24/7 Live Chat Support and Industry Insights Portal

May 13, 2014 by Stephen Sirich - MSFT

Here at Bing Ads, we do all we can to offer you, our advertisers, the tools, insights and controls to help your business succeed. Over the past few weeks, we’ve shared numerous updates, including Broad Match opportunities , the introduction of Product...(read more)

Bing Ads Academy: Importing Google AdWords Campaigns into Bing Ads

May 13, 2014 by Katrina Morris - MSFT

Welcome to the Bing Ads Academy blog series. In this series we will talk you through the basics of Bing Ads, Bing Ads Editor and Bing Ads Intelligence, with blogs dedicated to setting up our latest features, the reports provided in Bing Ads and how to...(read more)

The 2 Bing Ads Settings That Control Where Your Ad Shows Up

May 12, 2014 by Anar Alimov - MSFT

Advertisers have asked us how location targeting works in Bing Ads and for clarity around what other kinds of things impact the answer to the question: where are my ads going to be displayed? In response, we’ve recently updated our documentation...(read more)

Get Started Australia (Part 3/9): Creating Your Bing Ads Account Structure Using the Three S’s

April 30, 2014 by Laura Vukelic - MSFT

This nine part blog series aims to guide SMB’s through understanding and managing their search marketing strategy with Bing Ads. So far, the various online marketing channels, the difference between paid and organic search and the jargon associated...(read more)

Custom Christmas Kit Available for UK Ad Agencies

November 18, 2014 by Saara Pietila - MSFT

The Christmas season is the number one retail season of the year. This is a great opportunity for agencies to reach more searchers that are buyers for their clients. One of the best things about the festive season is the calendar. The designated holidays...(read more)

New Year’s Resolutions: Capture Shoppers Searching for a Happier New Year

November 11, 2014 by Shelby Gagnon - MSFT

Post holidays, 'tis the season of renewal, when folks resolve to make positive changes in their lives. And they're willing to put good money on those resolutions, to the tune of $5.6 billion annually 1 . Those New Year's bells ring out opportunity for...(read more)

Marketplace Insights: 3 Essentials Trends for UK Retailers in the build up to Christmas 2014

October 07, 2014 by Kate Newton - MSFT

As the autumn leaves turn kaleidoscopic shades and fall off the trees to make that satisfying audible crunch under foot, and the evenings draw darker and nearer; our thoughts turn to the crazy/busy/fun Retail quarter ahead of us. The beachwear may have...(read more)

Key Insights to Prepare Your Bing Ads Campaigns for the Holiday Season (US Only)

September 30, 2014 by Brittney Thomas - MSFT

Celebrate this holiday season with better ad copy and better results! Let me first start by saying that there is an inordinate amount of data that marketers try to consume in the months and weeks leading up to the holiday season in order to lock down...(read more)

Help Your PPC Ads Take Flight During This Winter Travel Season

September 26, 2014 by Klara Stover - MSFT

Help your ads take flight this winter travel season The onset of winter evokes different emotions, typically dividing people into two camps – the winter embracers and the winter escapers. Winter embracers love breathing the chill in the air,...(read more)

Free Webinar: Key Insights for Your 2014 Holiday Search and Social Plan on September 24th

September 10, 2014 by Tina Kelleher - MSFT

Next week marks the mid-point of September... yes, already! Just as the cooler temperatures and shorter days will drive people to their closets to break out their sweaters and warm socks, those same seasonal cues will drive shoppers to search engines...(read more)

Back-to-School Round Up: Tips, Insights and Resources to Get Your PPC Campaigns Ready

August 07, 2014 by Tina Kelleher - MSFT

Last week, my stay-at-home husband loaded our twin toddlers and soon-to-be-3rd-grader into our minivan to venture out on a quest for school supplies. Before heading out, he sent me a text to see if the list that the school sent was all we had to go...(read more)

Sales Tax Holidays: An Opportunity for Both Back-to-School Retailers and Shoppers

July 25, 2014 by Shelby Gagnon - MSFT

Summer's back-to-school shopping season is the second-brightest period for retailers. When paired with the sales tax holidays, the combined season gives shoppers an opportunity to save even more on much needed school supplies, and gives retail search...(read more)

Higher Education Insights to Help Reach Prospective Students with Bing Ads

July 01, 2014 by Klara Stover - MSFT

Recessions affect most industries adversely, but in any recession, there are always industries that not only carry-on, but thrive. Discount retailers benefit from shoppers looking for quantity rather than quality. “Sin” industries benefit...(read more)

Back to School with Bing Ads: Our Top Tips for an A+ Season of Sales

June 19, 2014 by Shelby Gagnon - MSFT

For children, there is nothing more depressing than seeing back-to-school shopping displays and advertisements as summer vacation kicks off. For parents and retailers, there is nothing better. Back-to-school is a retailer’s dream – the...(read more)

Sign Up for Our Free European Travel Webinar on June 4th

May 22, 2014 by Simone Schuurer - MSFT

Update: If you have missed the European Travel Webinar you can listen to a recording of it here. This summer those in the travel industry (or looking after travel PPC accounts) have plenty to look forward to. Not only will they benefit from the usual...(read more)

Unlocking Advertiser Insights with Big Data from Bing Ads

May 19, 2014 by Lars Hirsch - MSFT

By now, most everyone has heard the term “big data.” It captures the notion that today we have the ability to collect and analyze vast amounts of information – information from customer transactions, social media sites, public records...(read more)

Get Onboard for Summer Travel Opportunities with Bing Ads

May 06, 2014 by Stephen Sirich - MSFT

To me, travel means three things: finding great food, fascinating cultures, and desirable weather. I’ll often use searches on Bing to find that elusive combination. I’m by no means alone – according to visual.ly, eight in 10 travelers...(read more)

Optimising UK Paid Travel Campaigns to Search Seasonality

May 06, 2014 by James Murray - MSFT

Changing seasons, changing mind-set After months of dreary British weather there is definitely evidence that summer is coming. Evenings are getting lighter, the sun is shining more often and heavy coats are gradually being stowed away for another year...(read more)

2014 World Soccer Championship Provides Huge Opportunities for Bing Ads Advertisers

April 24, 2014 by Peter Haubold - MSFT

Every four years, the world holds it breath for a few weeks. This is the time when the fate of nations is decided. It’s the time when heroes are born, when battles of epic proportions unfold and tragedies larger than life are being written. It’s...(read more)

Bing Ads Class Room Training Provided by Cardinal Path Starting June 10th in NYC

June 07, 2013 by Dalip Tyagi - MSFT

Over the last few months, we've been collaborating with Cardinal Path and found that most of their past training attendees were interested in taking Bing Ads training. As part of our continued commitment to the search marketing community, we assisted...(read more)

Bing Ads at SES Toronto & Discount Code

June 04, 2013 by Andrew Yang - MSFT

For those that will be in Toronto, Canada on June 13 and 14 th , Bing Ads is a proud sponsor of SES Toronto . Stop by our sponsored session: Bing Ads: The Must Have Component in Your Canadian Acquisition Strategy. This hour long panel with some of the...(read more)

Bing It On! Tune Your Site and Apps to Maximize Search Jump Start

June 03, 2013 by Ricky Poole - MSFT

Are you looking for some tips and best practices on how build Web sites that are easy to discover? Look no further! Join us Tomorrow, June 4 th from 1:00pm – 3:00 pm (PDT) in our virtual classroom to show you best and fastest way to direct traffic...(read more)

Give Some Roar to your SEO to perform in the Bing Organic Results - SMX London

May 21, 2013 by Simone Schuurer - MSFT

Much to the dislike of my husband who is an Eagle my job somehow tends to take me to the homes of more high profile football clubs. Late last year work took me to Arsenal’s Emirates stadium and last week SMX London summoned me -along with plenty...(read more)

Presented by Bing Ads: SEMPO Canada Search Summit May 14th

May 07, 2013 by Andrew Yang - MSFT

Are you in the Vancouver area? Bing Ads is proud to present the SEMPO Canada Search Summit on May 14, 2013 at the Empire Landmark Hotel. This is a must attend event which will be covering SEO, PPC, Analytics and Canadian data. We have a number of excellent...(read more)

Use our Priority Code to Register for SMX London with a Discount today!

April 24, 2013 by Simone Schuurer - MSFT

On the 15 th and 16 th of May the Bing Ads community team will be covering Search Marketing Expo London, the search marketing conference for experienced internet marketers, which will takes place at the home of Chelsea football club: Stamford Bridge....(read more)

Meet Our Team! Top 3 Tips By Teammate at SES NY

March 28, 2013 by Christen Anderson - MSFT

It’s the last day of SES NY and the Bing Ads booth is brewing! Loads of attendees with questions, stories and knowledge around Bing Ads and search in general. If you have been to SES you know what I am talking about as the house is packed with search...(read more)

7 Bing Insights Your Business Will Want To Know About - SES NY

March 28, 2013 by Sharon Hunter - MSFT

Greetings from SES NY 2013! I had the opportunity to attend the Meet the Experts: Roundtable Forum with Jason Dailey , Senior Director, Search Evangelist, Microsoft. There was a lot of interaction during the session. Below you will find some of the insights...(read more)

15 Things You Must Know After Day 1 of SES NYC

March 27, 2013 by Christen Anderson - MSFT

Day 1 of SES NYC is over and I am flooded by the fire hydrant of great information, excited by the great customer engagement at the booths and well to be frank, a little hurt, as in I have a few blisters from walking so much…but all and all it...(read more)

Live from New York City: SES Coverage Starts Tomorrow!

March 25, 2013 by Christen Anderson - MSFT

Hello! I’m Christen (that’s me in the scarf) and I am going to be your guide at SES NYC . You can trust me as a Microsoft employee who runs the Bing Ads Training and Accreditation program, third-year SES attendee, and suitcase-packing extraordinaire...(read more)

Wrapping Up SMX West and Gearing Up for SES New York!

March 22, 2013 by Ricky Poole - MSFT

Spring is in the air, and if you’re in the search industry, you've probably got a few events lined up on your calendar. Last week, we attended SMX West , next week we'll be at SES New York and we're planning on attending SMX Advanced in Seattle...(read more)

SES New York Is Coming Up – Enter This Discount Code and Meet Our Speakers

March 12, 2013 by Aurea Astro - MSFT

The annual Search Engine Strategies conference in New York is right around the corner, and we can’t wait to see you there! We’ll be sharing updates on sessions we know you’ll find valuable, tips from search marketing experts, as well...(read more)

SMX West Starts Monday- Meet Our Speakers and Discount Code Offer

March 07, 2013 by Aurea Astro - MSFT

The annual Search Marketing Expo West is just a couple days away, and Bing Ads is sending some of our finest over to speak and engage with you. If you haven’t registered , you might be interested in peeking at the agenda-at-a-glance , a great overview...(read more)

eTail Takeaways – Day Two

March 01, 2013 by Pruitt - MSFT

Day Two of eTail has successfully wrapped up and was another interesting day. The best quote I walked away with was, “we’ve evolved past minimizing sites to truly mobilizing sites.” This quote is especially poignant given the attention...(read more)

eTail Takeaways - Day One

February 27, 2013 by Pruitt - MSFT

I wanted to share with you a few key takeaways from the first day of the annual eTail West Conference in Palm Desert, CA. Behavioral and Attitudinal Data Let's start with my favorite quote of the day: “Your best channel is the channel your...(read more)