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PAID SEARCH ARTICLES ON SEARCH ENGINE LAND

New Google AdWords "Automated Extensions" Report Rolling Out

Oct 31, 2014 at 10:42am by Ginny Marvin

First, what are "automated extensions"? This is the new term for what were once known as "annotations" -- Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of "annotations" and replacing it with "automated extensions." Reporting and Help Center documentation will reflect this change. In the same announcement, Google said a new automated extensions report is rolling out. Until now, advertisers have not really had any insights into how ads performed when these automated extensions showed in their ads compared to when they didn't.... Read More

Google Enables Multiple AdWords Account Logins

Oct 31, 2014 at 9:31am by Ginny Marvin

[caption id="attachment_207070" align="aligncenter" width="800"] Source: Google[/caption] Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows you to switch between Google accounts without having to log out and log in again. Switch accounts and still stay logged into all of them. To get started in AdWords, click on either the Customer ID or login email in AdWords to open what's called the account... Read More

Recharge Your Remarketing With 5 Tips For Q4

Oct 31, 2014 at 9:24am by Eric Couch

I’ll be honest: as a marketer, I love remarketing. A controversial opinion, I know. But it's so novel, so versatile, and (usually) performs so well that I can't help but feel compelled to write a love letter to it every once in awhile. (Which I have. Several times.) However, to get the most of your remarketing efforts, you can't just set it and forget it -- it needs some care and attention to really flourish. With Q4 in full swing, it's long overdue to revisit your strategy. To help you out, here is... Read More

Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know

Oct 30, 2014 at 8:00am by Ginny Marvin

The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here's a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What The Search Engines Reported Google reported third quarter revenue rose 20 percent and click volume was up 17 percent from the previous year. While still robust, growth rates were slower than in recent quarters. The cost-per-click metric that has had analysts on edge as... Read More

4 Reasons Your Search And Display Ads Are Getting Fatigued

Oct 29, 2014 at 10:14am by Frederick Vallaeys

As a former Google spokesperson, I've spent many years analyzing AdWords accounts and seeing the same mistakes time and again. Today, I'd like to focus on one of the most common mistakes: not giving ads the love they deserve. When AdWords and pay-per-click became big in the early 2000s, it was because they offered incredibly precise targeting along with attractive pricing. Now, both old and new advertisers seem to have gotten so focused on optimizing the new stuff -- targeting and bidding -- that somewhere along the way, they forgot about one of the... Read More

Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana

Oct 28, 2014 at 1:31pm by Matt Lawson

AdWords is better when it's linked with Google Analytics (GA). Analytics reporting gives you much deeper insight into your AdWords performance. Instead of focusing on the wide array of awesome reports that are available in GA, I want to spend today focusing on a new report that was just released and that will be rolling out over the next few weeks to all GA accounts. Treemaps. (Disclosure: I work for Google.) Getting To Know Treemaps Treemapping, in the ever-updating words of Wikipedia, is "a method for displaying hierarchical data by using nested rectangles." Nested... Read More

AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords

Oct 28, 2014 at 10:38am by Ginny Marvin

Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the switch to come on November 10, 2014. The change affects these three columns: Pages / visit will become Pages / session Avg. visit duration (seconds) will become Avg. session duration (seconds) % new visits  will become % new sessions ... Read More

Optmyzr's New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts

Oct 27, 2014 at 8:30am by Ginny Marvin

AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for programming pros, script management can be a time suck of customization and troubleshooting. To solve this problem, Optmyzr launched Enhanced Scripts™, today. The company, which creates tools and reports to make AdWords management easier, allows users to set up and modify scripts through a form in Optymzr's web interface. Users copy-and-paste a piece of static code into... Read More