Get the most from your search campaigns with tools that save you time, drive results and help you make smarter decisions. DoubleClick Search offers powerful workflow and real-time reporting features that let you efficiently run campaigns, while intra-day bid optimization boosts campaign performance. And as part of the DoubleClick platform, DoubleClick Search makes it seamless to run search campaigns alongside the rest of your digital efforts -- enabling rich, cross-channel buying, reporting, and attribution.

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PAID SEARCH ARTICLES ON SEARCH ENGINE LAND

Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know

Oct 30, 2014 at 8:00am by Ginny Marvin

The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here's a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What The Search Engines Reported Google reported third quarter revenue rose 20 percent and click volume was up 17 percent from the previous year. While still robust, growth rates were slower than in recent quarters. The cost-per-click metric that has had analysts on edge as... Read More

4 Reasons Your Search And Display Ads Are Getting Fatigued

Oct 29, 2014 at 10:14am by Frederick Vallaeys

As a former Google spokesperson, I've spent many years analyzing AdWords accounts and seeing the same mistakes time and again. Today, I'd like to focus on one of the most common mistakes: not giving ads the love they deserve. When AdWords and pay-per-click became big in the early 2000s, it was because they offered incredibly precise targeting along with attractive pricing. Now, both old and new advertisers seem to have gotten so focused on optimizing the new stuff -- targeting and bidding -- that somewhere along the way, they forgot about one of the... Read More

Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana

Oct 28, 2014 at 1:31pm by Matt Lawson

AdWords is better when it's linked with Google Analytics (GA). Analytics reporting gives you much deeper insight into your AdWords performance. Instead of focusing on the wide array of awesome reports that are available in GA, I want to spend today focusing on a new report that was just released and that will be rolling out over the next few weeks to all GA accounts. Treemaps. (Disclosure: I work for Google.) Getting To Know Treemaps Treemapping, in the ever-updating words of Wikipedia, is "a method for displaying hierarchical data by using nested rectangles." Nested... Read More

AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords

Oct 28, 2014 at 10:38am by Ginny Marvin

Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the switch to come on November 10, 2014. The change affects these three columns: Pages / visit will become Pages / session Avg. visit duration (seconds) will become Avg. session duration (seconds) % new visits  will become % new sessions ... Read More

Optmyzr's New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts

Oct 27, 2014 at 8:30am by Ginny Marvin

AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for programming pros, script management can be a time suck of customization and troubleshooting. To solve this problem, Optmyzr launched Enhanced Scripts™, today. The company, which creates tools and reports to make AdWords management easier, allows users to set up and modify scripts through a form in Optymzr's web interface. Users copy-and-paste a piece of static code into... Read More

Bing Ads Delivers An MCC: "Accounts Summary" Now Available For Managing Multiple Accounts

Oct 24, 2014 at 9:52am by Ginny Marvin

[caption id="attachment_206583" align="aligncenter" width="800"] Bing Ads new Accounts Summary (Source: Bing Ads)[/caption] Bing Ads is delivering on a long-requested feature to make managing multiple accounts on the platform easier. Accounts Summary is Bing's answer to the AdWords My Client Center (MCC). From Accounts Summary agencies and advertisers responsible for multiple Bing Ads accounts can toggle between accounts and get an overview of performance metrics for as many as 2,000 accounts. If you currently manage more than one Bing Ads account, you should now see the Accounts Summary page after signing in. The Budgets tab... Read More

SPONSOR MESSAGE: PPC Automation 2014: The ROI of Paid Search Automation

Oct 23, 2014 at 3:10pm by Search Engine Land

Download this white paper and learn how paid search automation can improve the effectiveness your campaigns. You'll learn which paid search tasks can be automated and the specific benefits that paid search automation can provide.... Read More

Bing Ads Launches Universal Event Tracking For Goal Tracking

Oct 23, 2014 at 12:52pm by Ginny Marvin

Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remarketing scenarios, which will roll out "soon". UET will help advertisers understand Which ad campaigns are most effective based on conversion goals. Which keywords better lead to conversions and lower bounce rates. What is the ROI of your advertising dollars. Which customer segments convert better and are more valuable. What type of engagement (e.g. bounce rate, pages per visit,... Read More