Get the most from your search campaigns with tools that save you time, drive results and help you make smarter decisions. DoubleClick Search offers powerful workflow and real-time reporting features that let you efficiently run campaigns, while intra-day bid optimization boosts campaign performance. And as part of the DoubleClick platform, DoubleClick Search makes it seamless to run search campaigns alongside the rest of your digital efforts -- enabling rich, cross-channel buying, reporting, and attribution.

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PAID SEARCH ARTICLES ON SEARCH ENGINE LAND

Connecting AdWords Scripts & The Advanced Calendar API

Dec 18, 2014 at 9:41am by Russell Savage

AdWords scripts just got a lot more useful thanks to the recent rollout of Advanced APIs. These additional APIs allow AdWords scripts to access other Google services like Google Analytics and Google Calendar. Anyone familiar with other Google Scripts will recognize these objects as the same ones available there. Today we are going to focus on the Calendar API and build an integration that allows you to monitor campaign start and end dates via your Google calendar. Many times, for meetings or reporting, it helps to see things laid out in a week or month view... Read More

Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix

Dec 17, 2014 at 2:17pm by Ginny Marvin

Just last week, Google made waves in the paid search world with an overhaul of AdWords Editor. The general reaction to the changes such as side-by-side windows, type lists and more bulk editing features have been very positive. There were a few bugs, however -- among them the basic calculation of click-through rate was often displayed incorrectly. [embed]https://twitter.com/ArvoAcademy/status/544466360047534080[/embed] That's now fixed. The bug effecting how CTR displayed along with some other minor bugs have been addressed, and AdWords Editor 11.1 is now available for download.... Read More

New Widget In AdWords Makes Countdown Copy Easy

Dec 15, 2014 at 4:39pm by Ginny Marvin

Adding a dynamic countdown -- to show the days until a deadline like a sale starting or registration period ending, for example -- has gone through several iterations. There's the countdown script, then Google debuted ad customizers with a countdown variable. Now Google is building on the ad customizer functionality with a new widget. As soon as you type "{=" into a line of ad copy in the AdWords web interface, the widget will appear. Now just plug in the date and time the countdown ends and the days ahead of... Read More

2014, The Year Google Display Network Grew Up: Will SEMs Embrace It?

Dec 15, 2014 at 9:17am by Susan Waldes

This was a huge year for AdWords changes. There has been ample attention given to many of the flashier new feature releases in 2014. There have also been many small changes that barely got a mention; many of those smaller, under-hyped updates were related to Google Display Network (GDN) targeting. Not a single change to GDN in 2014 was "game changing" in and of itself. Reflect on them all together, though, and something big emerges: in the last 12 months or so, GDN has evolved to become a serious display advertising platform with almost all the bells and... Read More

Google Revamps AdWords For Video Reporting

Dec 11, 2014 at 8:15pm by Ginny Marvin

Today, Google announced it is revamping the reporting available in AdWords for Video. Video campaigns are still isolated from all other AdWords campaigns, but the new reporting changes should make it easier for advertisers to gauge performance. The new dashboards pull in more data from YouTube so advertisers don't have to toggle back and forth between AdWords and YouTube analytics to understand how their videos are performing overall, both organically and as ads. For more details, see our coverage on our sister site, Marketing Land.... Read More

Goodbye Frequent Flyer Miles: Google Saying No Credit Cards For Large AdWords Customers

Dec 11, 2014 at 5:08pm by Ginny Marvin

The gravy train to free flights and upgrades is coming to a halt for some AdWords customers. Google has been reaching out to major advertising clients and agencies to let them know that they'll no longer be able to pay their AdWords bills with credit cards and will instead be moved to an invoicing process. It's not hard to see why Google would make this change. The small percentage in credit card processing fees that Google pays on those charges undoubtedly adds up to a very large sum. On Twitter, Kelly on... Read More

SPONSOR MESSAGE: Choosing An SEM Platform

Dec 11, 2014 at 3:00pm by Search Engine Land

The ever-changing digital landscape has added complexity and opportunity to running a high-performance search campaign. Many companies, in an effort to work faster, smarter and better, are using an SEM software platform. This guide, explores the benefits of SEM tools and identifies the key factors to consider and questions to ask in order to choose the right one. ... Read More

Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue

Dec 11, 2014 at 9:07am by George Michie

Auction-based advertising models force important trade-offs between traffic volumes and revenue for fixed-budget advertisers. Today, we're going walk through why that is and how that fact confuses many marketers who primarily buy fixed-price media placements. Put on your fixed-price advertising hat for a moment and think about this: what do you expect to get from a $5,000 TV ad buy, or print ad or circular? You want that ad to create awareness, get people into your stores (online or off) and ultimately, generate revenue. The more qualified prospective customers the ad reaches,... Read More