Get the most from your search campaigns with tools that save you time, drive results and help you make smarter decisions. DoubleClick Search offers powerful workflow and real-time reporting features that let you efficiently run campaigns, while intra-day bid optimization boosts campaign performance. And as part of the DoubleClick platform, DoubleClick Search makes it seamless to run search campaigns alongside the rest of your digital efforts -- enabling rich, cross-channel buying, reporting, and attribution.

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PAID SEARCH ARTICLES ON SEARCH ENGINE LAND

Bing Ads Rolling Out Dynamic Sitelinks In U.S.

Sep 19, 2014 at 9:52am by Ginny Marvin

Bing Ads has debuted Dynamic Sitelinks, new annotations that are automatically created and displayed in the same fashion as standard Sitelinks that advertisers control. If this sounds familiar, it's because Google introduced the same feature in July. The engines know that sitelinks increase click-through rates, so if you haven't taken the time to set up your own sitelink extensions, the engines will serve up the annotations for you. Bing Ads pulls deep links information based on the ads' display URLs to give users a sense of what they'll find on the... Read More

Multi Channel Digital Marketing: Trends to Watch - October 2nd Webcast

Sep 18, 2014 at 1:00pm by Search Engine Land

Digital Marketing Depot presents "Multi Channel Digital Marketing - Trends to Watch" on Thursday October 2 at 1 PM EDT. This webcast covers how the latest digital marketing technology yields data that helps businesses gain deeper insight into the performance of their marketing campaigns. Aaron Kahlow, CEO of the Online Marketing Institute and Sean Shoffstall, Vice President, Innovation & Strategy at Teradata will discuss the strongest growth trends in digital channels and highlight the new norms and lessons that impact every aspect of digital marketing. Registration is free at Digital Marketing... Read More

Bing Ads Launches Campaign Planner Packed With Competitive Data, Keyword Insights

Sep 18, 2014 at 9:42am by Ginny Marvin

[caption id="attachment_203545" align="aligncenter" width="800"] The new Campaign Planner in Bing Ads offers search insights by vertical.[/caption] A powerful new tool is available in Bing Ads that will help search marketers better understand the competitive landscape, get new keyword ideas and fine tune their campaigns. Campaign Planner offers marketplace insights including search traffic trending and forecasting data, industry benchmarks, competitor performance and keyword suggestions. Within the Campaign Planner, advertisers can drill into vertical insights to find search data on products including search volume broken down by device type, average cost per click (CPC)... Read More

Analyzing The Impact Of Amazon’s Departure From Google’s Search Network

Sep 18, 2014 at 9:15am by Mark Ballard

Last month, The Wall Street Journal first reported that Amazon has plans to depart the Google Search Network and replace the Google ads it currently runs on the Amazon domain with its own in-house ads. Amazon hasn't confirmed this, but those keeping a close eye on their Google search partner traffic may have seen a signal of this change months ago. I’ll get back to that in a bit, but to better understand how this change may impact the fortunes of retailers advertising through paid search, as well as Google itself, I... Read More

Image Ad Best Practices For The Google Display Network

Sep 16, 2014 at 9:03am by Rebekah Schelfhout

Creating image ads can be a daunting task! If you're using the Google AdWords ad builder templates, your options are a bit more limited, so make sure you're following these steps as closely as you can to try and get the best out of them. If you have an in-house designer or are paying someone to make ads for you, then you don't want them to have to make several iterations, so take note of the points below before getting started. 1. What Is The Purpose Of Having Image Ads? Often, brands will just make... Read More

On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google

Sep 15, 2014 at 3:12pm by Ginny Marvin

Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend, AdGooroo found that an average 171 advertisers were bidding on each of those keywords. On average, a staggering 358 advertisers were bidding on the top keyword in the category: "health insurance." Advertisers spend more than $8.2 million on that term alone in the... Read More

Bing Ads Refreshes The Change History Report

Sep 12, 2014 at 3:07pm by Ginny Marvin

Bing Ads has rolled out a new look for its Change History reporting. The new format groups changes made by a user at one time, rather than itemizing every change separately as it did previously. Also new is faster data processing and more data availability, which Bing Ads has been addressing throughout the platform. The Change History report had been limited showing only 200,000 changes at a time. The viewing limit has ramped up to 10 million changes. The export limit is still 200,000 changes, however. The team says it will soon... Read More

Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads

Sep 10, 2014 at 1:07pm by Ginny Marvin

[caption id="attachment_201283" align="aligncenter" width="800"] George Dolgikh / Shutterstock.com[/caption] When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing "Ad Extensions Increase Click Through Rates" in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced the second line of ad copy will often be replaced by an extension in mobile search ads. In other words, Google has found that on our small mobile screens (and potentially big screens, too)... Read More