Get the most from your search campaigns with tools that save you time, drive results and help you make smarter decisions. DoubleClick Search offers powerful workflow and real-time reporting features that let you efficiently run campaigns, while intra-day bid optimization boosts campaign performance. And as part of the DoubleClick platform, DoubleClick Search makes it seamless to run search campaigns alongside the rest of your digital efforts -- enabling rich, cross-channel buying, reporting, and attribution.

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PAID SEARCH ARTICLES ON SEARCH ENGINE LAND

Bing Ads Delivers An MCC: "Accounts Summary" Now Available For Managing Multiple Accounts

Oct 24, 2014 at 9:52am by Ginny Marvin

[caption id="attachment_206583" align="aligncenter" width="800"] Bing Ads new Accounts Summary (Source: Bing Ads)[/caption] Bing Ads is delivering on a long-requested feature to make managing multiple accounts on the platform easier. Accounts Summary is Bing's answer to the AdWords My Client Center (MCC). From Accounts Summary agencies and advertisers responsible for multiple Bing Ads accounts can toggle between accounts and get an overview of performance metrics for as many as 2,000 accounts. If you currently manage more than one Bing Ads account, you should now see the Accounts Summary page after signing in. The Budgets tab... Read More

SPONSOR MESSAGE: PPC Automation 2014: The ROI of Paid Search Automation

Oct 23, 2014 at 3:10pm by Search Engine Land

Download this white paper and learn how paid search automation can improve the effectiveness your campaigns. You'll learn which paid search tasks can be automated and the specific benefits that paid search automation can provide.... Read More

Bing Ads Launches Universal Event Tracking For Goal Tracking

Oct 23, 2014 at 12:52pm by Ginny Marvin

Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remarketing scenarios, which will roll out "soon". UET will help advertisers understand Which ad campaigns are most effective based on conversion goals. Which keywords better lead to conversions and lower bounce rates. What is the ROI of your advertising dollars. Which customer segments convert better and are more valuable. What type of engagement (e.g. bounce rate, pages per visit,... Read More

Keep Your AdWords Scripts Maintainable With These 3 Tips

Oct 23, 2014 at 9:05am by Russell Savage

If you've been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started tinkering around before she left for the summer. There are more unnamed scripts than named ones. You may start to think it's an allegory for your life. Maybe you should bring that up with your therapist next time. That's always the problem with any system that... Read More

3 Small Paid Search Optimizations With Huge Impact

Oct 21, 2014 at 9:04am by Larry Kim

The ever-changing paid search landscape makes it pretty difficult for marketers to feel totally confident in their PPC strategy. It seems like there are always new optimizations you could be doing – new opportunities to improve performance – but which ones should you prioritize and really focus in on? I spoke at iSummit 2014 in Orlando recently and shared three simple PPC optimizations any marketer can implement right now to see huge improvements in their campaign performance. Quite often, the optimizations that will make the biggest differences aren't the most complicated, or... Read More

First Half Ad Revenue: Search Dominates PC Ads But Not Mobile

Oct 20, 2014 at 2:07pm by Greg Sterling

The IAB has released its first half 2014 digital advertising revenue figures. Total U.S. digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest single category of online advertising, though its overall share of the pot declined from 43 percent to 39 percent in 2014. Actual dollars were just under $9.1 billion. Display advertising followed search with roughly $6.5 billion (multiple formats). After that was mobile advertising with $5.3 billion for the first six months of 2014. That compares with $3 billion in mobile... Read More

An SEM Christmas Carol: Q4 Past, Present & Yet To Come

Oct 20, 2014 at 10:00am by Susan Waldes

At its inception -- and for years afterward -- paid search could exist in a vacuum. You could send clicks and drive profitable return, staying inside your AdWords and other UIs, analyzing your keywords and executing your optimizations. Over time, to remain competitive, it became more important to collaborate with other teams in order to ensure search engine marketing (SEM) success. Landing page optimization is now an integral part of paid search that requires creative and development resources. Conversion pixels and remarketing pixels need placement and QA by dev teams, as well. We need banners... Read More

Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort

Oct 17, 2014 at 4:47pm by Ginny Marvin

Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to "legitimate sources of music and movie downloads". The newest format, which we have just seen in the wild, shows a list of ads in a card at the top of the search results. In the example above, Amazon, Google Play and Netflix are all advertising on a search to "Watch Star Trek Into Darkness Online". These ads appear when there is no knowledge panel... Read More