Google is excited to announce the AdWords Best Practices Series. Here you'll find:

  • Strategic advice on core SEM topics
  • Timely guidance on new AdWords features
  • Best practices based on proprietary Google data and verified across our teams
Bookmark this page - we'll add new modules each month. Take your search marketing to the next level.

Gain better insight into ad quality and learn how to use the metric of Quality Score to guide your optimizations.

White Paper Settling the (Quality) Score

Checklist A Few Things to Know about Quality Score

Find best practices to manage AdWords as a retailer - how to set up Shopping Campaigns, apply location-powered optimizations, and plan for the holiday season.

White Paper Shape Up Your Shopping Campaigns

Checklist Steps to Creating Successful Shopping Campaigns

Checklist Planning For the Holidays

Checklist Holiday Postmortem

Learn all about keyword management - growing your keyword base, using match types efficiently, expanding your keywords’ reach and using negative keywords intelligently.

Find best practices on how to create more relevant ads - especially for mobile - to drive more qualified clicks and conversions.

Learn how to drive better performance by optimizing bid strategies to your business goals.

White Paper Bid Like a Pro

Coming Soon

Stay tuned for more from the AdWords Best Practices Series at the end of this month. We’ll be covering:

  • Remarketing
  • Mobile Optimization