Search Activity Makes Michelle Obama The FLOS (First Lady Of Search)

vote-2012-republican-democratA Pew Research study that was released this week showed that Democrats are more likely to mix social media and political activity. They might be more likely to mix politics and search, too, at least judging from data comparing search activity from Michelle Obama and Ann Romney that Google has shared today.

Michelle Versus Ann

According to the Google Politics and Elections team, search interest Tuesday night in Michelle Obama during the first night of the Democratic National Convention (DNC) surpassed search interest in Ann Romney one week earlier during the first night of the Republican National Convention (RNC).

In other words, FLOTUS (First Lady of the United States) is also FLOS (First Lady of Search). Here’s how searches for Michelle Obama and Ann Romney charted during their speeches:

Both Hits Versus Other Speakers

Aside from how they compared against each other, the wives of both presidential candidates proved to be the top searched for speakers for the first day of the respective conventions. Here’s “top searched speakers” according to Google for the first day of the Democratic convention, showing Michelle Obama leading the pack:

Ann Romney was also ahead of other speakers on the first day of the Republican convention, according to Google, though it didn’t provide a chart showing the exact proportions:

Yahoo & Twitter Activity

For its part, Yahoo tweeted this morning that Michelle Obama searches were up 288 percent. (But there’s no corresponding tweet from a week ago to use for comparison.)

Twitter, like Google, also revealed today that DNC-related activity was up last night compared to last week’s RNC.

Twitter says there was a peak of 28,003 tweets-per-minute (TPM) at the end of the First Lady’s speech — not only is that significantly more than the 6,195 TPM for Ann Romney, but also nearly double the 14,289 TPM during Republican nominee Mitt Romney’s acceptance speech last week.

(Stock image via Used under license.)

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Related Topics: Channel: Consumer | Search & Society | Search & Society: General | Stats: Search Behavior | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Richard Razo

    Can one decipher anything from this regarding predictions for who will be the elected prez? What are the demographics for each Republican & Democratic & Other/Independent Voter and how engaged are they with Twitter in the first place? Just curious how an expert SEO would use this data?

  • Maurice Walshe

    +richard ask Blue state maybe

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