Microsoft and Yahoo — the Search Alliance — have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France.
Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been underway since February.
Next up for the transition comes Germany, Austria and Switzerland. Yahoo and Microsoft will start working with partners to make the change this month. The companies have typically offered migration assistant software, to help smaller Yahoo Search Marketing advertisers make the switch with as little pain as possible.
Previously, the Search Alliance migrated advertisers in North America and India.
The migration of advertisers follows the transition of all algorithmic results worldwide, on desktop and mobile, in 2011.