Search Alliance: AdCenter Migration Complete In UK, Ireland And France

adcenter logoMicrosoft and Yahoo — the Search Alliance — have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France.

Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been underway since February.

Next up for the transition comes Germany, Austria and Switzerland. Yahoo and Microsoft will start working with partners to make the change this month. The companies have typically offered migration assistant software, to help smaller Yahoo Search Marketing advertisers make the switch with as little pain as possible.

Previously, the Search Alliance migrated advertisers in North America and India.

The migration of advertisers follows the transition of all algorithmic results worldwide, on desktop and mobile, in 2011.

Related Topics: Channel: SEM | Microsoft: Bing | Microsoft: Bing Ads | Search Ads: General | Yahoo: Search | Yahoo: Search Ads


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide