The Yahoo/Microsoft Search Alliance this week is beginning to transition Yahoo Search Marketing campaigns to AdCenter accounts in the UK, France and Ireland.
The companies last month announced they’d begin testing adCenter ads on Yahoo in those countries. Organic results have been powered by Microsoft’s Bing for some time. Ramping of Yahoo traffic will begin as early as March 19, according to Microsoft. The paid search transition ie expected to be completed by the end of April in the UK, France and Ireland.
Yahoo Search Marketing account holders in these countries can use a migration assistant to port their accounts to Microsoft adCenter.
With the changes, all advertisers will be subject to new editorial policies created by the Search Alliance. Advertisers should also make adjustments to their budgets, given that traffic levels will increase with the changes.