Microsoft adCenter ads are soon coming to Yahoo pages in France, Ireland and the United Kingdom, Microsoft announced today.
The first testing for the roll-out will commence mid-January and may involve up to 10% of Yahoo’s traffic in these geographies. Microsoft suggests advertisers closely monitor campaigns and be prepared to increase budgets if they’re more than 80% depleted. Testing and adjustments will continue until the companies are ready for a full roll-out, which is expected to be in the second quarter.
North American advertisers and publishers were transitioned to adCenter in 2010 and a new combined search marketplace was launched in India last September. In November, Microsoft said it was ready to begin expanding to Europe.
The algorithmic change — having Bing organic results serving on Yahoo properties — was accomplished (except for in Korea) last year.