Discover what's up in the business of marketing each Friday.
Search Biz: Diller Keeps IAC Control; Googlers To Facebook; Google Earnings Downgraded & More
stays in Barry Diller’s control. US government agencies look to Google’s search
hardware to find information. Google’s hotel-industrial complex that’s coming to
Mountain View. Those darn declining paid clicks — will they hurt Google’s
bottom line? Yahoo breaks out golden handcuffs to retain employees, while Google
loses another one to Facebook. And more in today’s Search Biz!
Remember that fight over who gets to control IAC, parent of Ask.com?
Judge Sides With Diller Over Malone from the New York Times covers how big
cheese IAC CEO Barry Diller is remaining in control. But
IAC, Diller Face More Hurdles After Court Win from the Wall Street Journal covers how
there might be more issues to come.
TV: We Want to Work with You from Broadcasting & Cable covers how Google
is telling TV broadcasters that it wants to work with them, not grab ad
dollars. "There are not nearly enough people advertising on television today,"
said Google TV ads director Michael Steib in a speech. Hey Michael, come live
in the UK for a few years. Trust me, there’s plenty of people
advertising on TV in the USA, you’ll agree, when you get back.
Google’s also telling the US government that it wants to work with them, to
sell them computers.
Google has lots to do with intelligence from the San Francisco Chronicle
covers how more US agencies are using Google’s search hardware for their own
purposes. And see, you thought the Feds already knew everything through Google
already. Go buy some more tinfoil!
Speaking of Google (aren’t we always?),
Google’s Gamble from BusinessWeek follows up on what we covered Thursday in
Drilling Into Google’s
Decline In Paid Clicks, that despite declining clicks might not mean
declining revenue for Google. It could mean more. However, not all analytics are
buying that in doing their expectations of future earnings.
Google: Citi Trims Target, Ests On Paid Click Deceleration has Mark Mahahey
over at Citibank calling foul on the latest numbers.
Speaking of Google (again!),
Google’s privacy team comes to Washington from Google Public Policy Blog
talks about how the company is participating in events about user privacy in
Speaking of Google (not again!),
Mountain View searching for specific development plan from the San Jose
Mercury News covers how Google wants to build a "huge
office building, hotel and conference center on Mountain View-owned land" but
has yet to submit any plans.
Googleland, anyone? Oh,
wait, we have that already.
Speaking of Yahoo. I mean, finally not speaking of Google,
Newspaper CEOs Totally
Stoked about Yahoo from ClickZ covers an Editor & Publisher account of a
rah-rah Yahoo meeting for its many newspaper partners, getting them all stoked
that the Big Y will help generate revenues.
But how can Yahoo do anything if people keep jumping ship — I mean, those
that weren’t laid off?
Yahoo’s New Rock Star Retention Program from TechCrunch covers "golden
handcuff" options now apparently being given to key employees.
Hmm. Google’s had a few ideas along those lines but they haven’t helped keep
some people at the Big G.
Stop the Brain Drain? from Wired covers some of the notable people to leave
Google. That was spurred by news that Ethan Beard, former social media director
at Google, has gone to the Big F.
A Google Friend Is Now Facebooks from the New York Times has more, along
with other Googlers who are now Facebookers.
Hey, remember that whole Google-Doubleclick thing?
Google Now Controls 69% of Online Advertising Market from Search Engine
Journal covers how this now gives Google a 69% share of the online advertising
market share, according to a new study. Since DoubleClick serves ads rather than
controls inventory, I’m not sure I agree with that. But certainly there was a big
enough fight over that issue. Indeed,
Google lobbied on DoubleClick purchase from CNN Money covers how Google
spent $1.5 million lobbying there was nothing to fear about it absorbing
Online Advertising: 4 reasons why DoubleClickers should ditch Google from
Valleywag has fun with why DoubleClickers might want to be happy if they get
laid off as part of the Google merger.
Maybe if it was the world’s most successful brand, Google could have spent
less. But Apple
‘most successful world brand’ from The Register covers how that honor, from
an online poll of marketers, went to Apple. Apple! Yeah. Google took fourth.
Let’s get back to Yahoo.
Yahoo to open Yahoo
Vietnam covers how the company plans to set up a Vietnamese company to serve
that country better. And
Yahoo Ramps up Cloud Computing Research from Grid Today covers a cloud
computing facility the company will build in India.
Lest you think Microhoo is out of the news, we have a twin pack.
Microhoo: When will
the mating dance end? from News.com covers how some Yahoo employees aren’t
afraid of the marriage (I’ve heard the same). And
What MicroHoo Might Be Like from AllThingsD says that silence means golden
negotiations are going on.
Content owners should drop Yahoo for Google from Jason Calacanis says that
Yahoo’s new women’s site
Shine means Yahoo has jumped the shark in competing with content owners.
Jason, Jason, Jason — Yahoo’s long been wanting to play in the “we have content”
game but play with content owners as well. Doesn’t mean the points aren’t valid,
just not really anything new.