• Matt Keough

    I am curious; did the person you spoke with ask you specifically how you found them?

    If they did, I’m wondering how that data got folded into any ROI calculations they might make to determine if their optimization dollars are paying off.

    You looked closely at several sites. If you hadn’t written this post about it, how would they ever know what was working and what was not?

  • http://searchengineland.com Danny Sullivan

    They didn’t ask me. And you raise an excellent point. This sale is probably not considered “search related,” when it most certainly is. Our Stats: Search Behavior category has a variety of studies that show how searches can drive “offline” sales that really should be measured.

  • http://www.aimClearBlog.com aimclear

    Cool Post. Sometimes I’m astounded at the experience of actually shopping on the Internet. :)

  • http://www.aimClearBlog.com aimclear

    Cool Post. Sometimes I’m astounded at the experience of actually shopping on the Internet. :)

  • bood guy

    Just don’t forget to buy two “R”-s, if you buy the letter-shaped ones :-)