Search Engine Land’s Blogroll, Sliced, Diced, & Categorized

We’ve had a huge blogroll on Search Engine Land since we started last year. Inspired by some recent posts, I’ve now organized that massive list into categories, to make it easier for those looking to find some good blog reading. Below, a guide to our blogroll, designed to help those who want to seek out […]

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We’ve had a huge blogroll
on Search Engine Land since we started last year. Inspired by some recent posts, I’ve now organized that massive list into categories, to make it easier for those looking to find some good blog reading. Below, a guide to our blogroll, designed to help those who want to seek out
information directly. I’ll also cover some new tips and resources in tuning into
search news via blogs along the way.

Search Engine Land Blogroll Categories

I’d resisted organizing the blogroll beyond basic alphabetization for ages,
mainly because it’s so hard to stay on top of
lists like this once you start categorizing things. In addition, categories are
never perfect. However, I do think the attempt is worth the time, so I’ve
finally bitten the
bullet. Here’s a guide to the blogroll categories and why sites are listed in the order they
are:

  • Search News: These are places that keep you up to speed with the
    latest developments in search. I’ve really tried to focus on sites that stay
    regularly updated and focus entirely on search or where search is a good chunk
    of their coverage. The focus is also on NEWS, rather than commentary or tips,
    as I’ll get into below. That’s not to say you won’t find commentary or tips on
    these blogs (Search Engine Land, for example, has all three: news, tips, and
    commentary). However, I decided blogs could only exist in one category on the
    blogroll, and these sites are the heaviest on news.

    We’re listed first, as I think we provide the greatest concentration of fresh
    headlines about search. Search Engine Roundtable comes second as giving you
    the same but with a "heard on the street/forums" perspective. After that, I’ve
    listed the remaining sites in terms of how focused and fresh they are on
    search news. Please keep in mind that this isn’t precise, and the quality
    between the sites is very close. All are outstanding. I know those in charge
    of all these blogs, and I think of them far more as colleagues (esteemed ones
    at that) than competition.

    Below the links for this category are a set of links that will place all the
    Search News Blogs in an at-a-glance format on the iGoogle personalized home
    page, My Yahoo, Windows Live, Netvibes, and Pageflakes. This makes it easy to
    scan and see what the group collectively is reporting as major stories. An
    OPML file for the group is also listed, for those that want to roll their own
    application.
     

  • Search Commentary: These sites might not keep up with search news right
    when it breaks, but they often have interesting commentary soon after it does.
    Check them out for that often valuable "post game" analysis. I’ve
    placed John Battelle first for those who might feel they have only time for
    once such site — John has outstanding observations. But all these sites have
    wonderful content and deserve attention.
     
  • Search Marketing Advice: Looking for those tips on succeeding well
    with SEO, paid search, and search marketing in general? These sites make it
    their business to especially focus on tips and advice. SEOmoz is up tops. Yes,
    we have a cross-promotional arrangement with SEOmoz, as Rand Fishkin, who heads
    SEOmoz, recently

    explained
    . As he also explained, that doesn’t impact editorial decisions
    — and editorially, I’ve put SEOmoz first on the list because of the
    outstanding efforts the team has done there to try and break down search
    marketing for the beginner. But as with the other categories, the quality of
    all these sites is great.
     
  • AOL, Ask.com, Google, Microsoft, & Yahoo Official Blogs: All the
    major search engines have official blogs where they often communicate
    important information. I’ve listed major ones that we watch in particular here
    at Search Engine Land. There may be more (especially in the case beyond Google
    see here for more
    about that
    ) than what’s listed in the blogroll.
     
  • Conferences & Events: Gatherings are an important part of the
    search marketing world. These sites give you news about various prominent
    events or connect you with calendar listings so you can keep up on what’s
    coming. Search Engine Land’s own events, the
    SMX: Search Marketing Expo
    conference series and SMN:
    Search Marketing Now
    webinar series, are listed first. ‘Cause it’s our
    site :)
     
  • Domaining: These sites focus on generating income through owning
    valuable domain names, which sometimes intersects with search marketing.
     
  • Facebook: The darling of the social networking space has impacts on
    search, and these blogs track happenings with the Big F.
     
  • Forums & Discussion Sites: If live gatherings are important to the
    search marketing world, then virtual gatherings at online forums are even more
    so. They’ve been going on since before live events happened, and much sharing
    and debate, along with plenty of community connection, happens at these
    places. Our own Sphinn site comes first
    since, yes, it’s our site. After that, everyone’s listed alphabetically, since
    the last thing I need is to update the various forum communities by suggesting
    one is more important than another. Indeed, it doesn’t matter if a forum is
    big or small — what matters is that it provides someone with a home, and
    these places do that.
     
  • Google, Microsoft, & Yahoo Employee Blogs: More and more, those who
    work for the major search engines are also blogging outside official channels.
    Sometimes, this just lets you discover more about the humans behind the
    machines. Other times, there are tips and information to be had. I’ve definitely
    not listed all the employee blogs out there and likely am missing some
    important ones in terms of search — I’ll try and improve over the coming
    months. In the Google list, Matt Cutts comes first, as he is quite simply must
    reading for anyone who cares about SEO. Over at Yahoo, Jeremy Zawodny comes
    first, as I also consider him a must-read among the Yahoo bloggers. But the
    usual caveat — there’s great content beyond the top picks.
     
  • Google & Microsoft News Blogs: Google is so huge in the search
    world that there are several blogs devoted only or mostly to Google itself.
    The first three I’ve listed do an especially outstanding job watching over the
    Big G. Microsoft also has a set of site just tracking its efforts.
     
  • Humor: Everyone needs a laugh now and then, and these blogs poke
    fun at search and search marketing.
     
  • Link Building Blogs: The focus here is on building links, and Eric
    Ward tops the list as being the earliest professional link builder on the
    internet, to my knowledge.
     
  • Local & Map Blogs: The focus in this group is on local search and
    mapping.
     
  • Old Fart SEO: It’s a compliment, really. Really (but if you
    disagree, let me know). Indeed, I suspect getting on this list will probably
    be a badge of honor to some. These are blogs where you can
    regularly find commentary relating to "old school" SEO and search marketing,
    often with a cynical and bemused tone. As opposed to the Search Marketing
    Advice categories, these tend to be blogs run by individuals, sharing their
    personal experiences and usually not worrying about maintaining a corporate
    tone. Greg Boser and Dave Naylor top the list as the old fartiest of SEOs I
    know. If you have a chance to talk with any of these people, do so and
    listen lots. Otherwise, read what they post.
     
  • Paid Search & Contextual: This group focuses on buying and selling
    ad space through the search engines.
     
  • Search Data & Analyst Blogs: These are good places to find numbers,
    if for some reason you feel lacking after browsing our own
    Search Stats category.
     
  • Searching & Researching Blogs: Want to learn how to search better?
    Check these places out.
     
  • SEM Companies & Individuals: These are blogs from companies and individuals who have
    had interesting things to say about search or are notable in other ways,
    though they might not blog on a regular basis.
     
  • Search Podcasts: You can learn about search by listening, rather
    than reading. Check out these podcasts. My own
    Daily SearchCast comes first on the
    list, followed by news editor Barry Schwartz’s
    Search
    Pulse
    because of the whole it’s our site thing! Plus, they’re great shows
    — but definitely give the great shows a listen, too. Webmaster Radio comes
    last on the list, but that’s not because it should be last for consideration.
    It’s the opposite — we didn’t want it lost in the middle, when it’s one of
    the first places to go when seeking podcasts on marketing. Webmaster Radio,
    indeed, produces most of the podcasts on the list.
     
  • Social Media Marketing: Learn more from these sites about that
    kissing cousin to SEO,
    social media marketing
    , which is growing as an essential skill needed for
    search success.
     
  • Vertical Blogs: These are blogs focused in some particular area not
    listed above, so I’ve placed them in this catch-all category.
     
  • Related News Sources: These sites don’t focus on search, but they
    often touch on search or have interesting stories related to search, from
    time-to-time. Check them out! Techmeme leads the list as an essential resource
    we consult throughout the day.
     
  • Related Tech People: Similar to Related News Sources, these are
    individuals who might not be focused exclusively on search but whom still
    touch on it in interesting, informative, and sometimes controversial ways.
     
  • Our Staff’s Personal Blogs: What Search Engine Land blog about when
    they aren’t blogging about search!
     
  • Blog Compilations: These are places to get an overview of search
    news from across many or all of the blogs on the blogroll.
    SearchCap: Daily Search
    Recap
    is our daily newsletter that culls out the best, in our opinion,
    from everything on the blogroll above and more. We list it first because as
    our Feed & Information
    Overload? Read SearchCap!
    post explains, it’s especially designed to help
    the person who does NOT want to read over 100 blogs individually.
    SearchMonth is our
    corresponding monthly summary of search news. Down at the bottom is TopRank’s
    "Big List" that goes beyond our blogroll, covering hundreds of search
    marketing blogs. If what we list isn’t enough, check out that list!

Getting On The Blogroll

How do you get on the list? First and foremost, the blogs on the list tend to
have written stuff that’s interesting on a regular basis. Most of them are
either in the feeds I regularly read or the feeds of Search Engine Land news
editor Barry Schwartz.

Can you ask to be included? Sure. Will that guarantee you get on? No, unless
you’re doing as I said above, writing quality material on a regular basis.

In particular,
if you’ve just started a blog, don’t email asking to get on the blog roll. Give
yourself a month or two to build some content that makes it self-evident that
you should be included. Also, you don’t have to list us in your blogroll to be
included. But c’mon — if you’re asking to be on someone’s blogroll, you ought
to think about linking back. I’m somewhat amazed, actually, at the number of
requests I’ve gotten to be included from sites that have no blogroll at all.

More advice. The world does not need another general search marketing blog.
Or maybe it does, but the odds of you getting noticed are harder if you don’t
stand out in some way. Consider focusing on a particular topic. Build a space
for yourself (there are plenty of vertical search areas not being covered in
depth), and you can always branch out.

Finally, I KNOW there are important blogs that I want on the list that have
been left off. Categorizing our existing list was a massive job. I added a
number of new blogs, but there are more I plan to get to in the coming weeks,
especially some of the good ones I’ve noticed through our
Sphinn site.

Thanks & Inspiration

Evan Carmichael

recently named
Search Engine Land the top search marketing blog to watch in
2008, which was great to hear and another award to add to our growing
bragroll. There were some
others on his top 50 list that I thought should get added to our blogroll when
another surprise came in.

That was being placed on the
Original Signal: SEO
page, which is a wonderful resource that lists several
top search blogs all on one page, making it easy to scan headlines in an
at-a-glance fashion. Check it out!

I meant to post about the new page but Lee Odden beat me to it at his TopRank
Online Marketing Blog. His


Search Engine Optimization News, Blogs and RSS Feed Aggregators
post covers
some additional tools, such as SEOmash, which
also has long given an at-a-glance view of headlines. That’s gave me a few more
gems to add to our list.

Then yesterday, Rand Fishkin published his

Re-Ranking the SEO Blogosphere (and My Updated Firefox Sidebar)
post,
covering the top items that Rand visits on a regular basis — all nicely ranked
and annotated. Aside from being a great source anyone should read, it was the
final kick I needed to get our categorization going. And so here we are!


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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