Search Engine Land’s Most Shared Stories on Facebook of 2012

Today for our last installment top stories from the past year, we feature the most-shared stories on Facebook. Our little Panda friend made it in the headline nine times (“Nine times? Nine times.”- Quick, name the movie!)*

Meanwhile, Google stories are  popular with our Facebook crowd, appearing in seventeen out of the top 20 headlines, same as the top shared stories on Google+.

As with our other top social stories of 2012, this list was generated by Social Crawlytics, a social analytics tool that crawls and provides social activity for each URL on a website. The tool only tracks Facebook shares, so this list doesn’t include Facebook likes or comments posted.  Our Facebook plugin is configured to show “Shares”, “Likes” and “Comments,” so the the displayed number you see on an article is different than you see here.

1. Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More (512)

2. Google Pushing Out Panda Update 3.9 Tonight (347)

3. Google’s Gags Go Worldwide For April Fool’s Day 2012 (313)

4. Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English (307)

5. For Social Media Marketers, SEO Is Much More Popular Than PPC (306)

6. Facebook Gets Into Local Search With “Facebook Nearby” For iOS & Android (270)

7. Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries (249)

8. Google Launches Knowledge Graph To Provide Answers, Not Just Links (240)

9. Google Says Panda 3.4 Is ‘Rolling Out Now’ (239)

10. Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles (185)

11. Google Panda 3.2 Update Confirmed (180)

12. Ex-Googler: “To Please Google With Your SEO, Forget About SEO” (176)

13. Google Panda Update 20 Released, 2.4% Of English Queries Impacted (175)

14. 2012 Year In Review: Important Shifts In Google SEO (164)

15. This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google (160)

16. Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) (148)

17. Official Google Panda Update Version 3.8 On June 25th (143)

18. Study: 39% Of Google Search Referrers Now “Not Provided” (131)

19. Google Maps Is Back On The iPhone: Native iOS App Released (131)

20. Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted (129)

*You really need the answer, don’t you? It’s Ferris Beuller’s Day Off.

Related Topics: About Search Engine Land | Channel: Other | Most Popular Stories | Top News


About The Author: Monica Wright serves as Director of Audience Engagement for and, two of the leading trade publications for the digital marketing industry. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social and email. In addition, she serves as a program coordinator for the SMX conference series, produced by parent company Third Door Media, publisher of Marketing Land and Search Engine Land. Based near Portland, Maine, she occasionally blogs about media marketing at, and spends quality time at the dojo. You can find Monica on Twitter, LinkedIn and Google+.

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  • gilbert rono

    Nice list there Monica, Surely its been a great year, I will have to check each to see the 2012 goodies. Thanks for sharing it. Cheers

  • Monica Wright

    You are welcome, it’s always fun and useful to see what people like to read.

  • RankWatch

    Major refreshes in Panda algorithm update, the penguin update which tries to kill the domains who follow the link spam route and the much awaited Google maps app for iphone has really made 2012 a big year to remember for Google and the search marketers. Sad to see that Bing just has one of their stories being shared in good numbers even though it intensively tried to integrate Facebook in its main search. Would have been nice too see the top 20 posts on FB after taking shares, likes and comments all into consideration.

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