Search Engine Market Share Remains Steady In October, comScore Says

chart-graph-genericThere wasn’t much change in U.S. search engine market share during October based on the latest numbers that comScore is reporting for the major/general search engines. The figures haven’t been posted on comScore’s website yet, but they have been distributed to industry analysts already. (Update: They’ve been posted now.)

Here’s a look:

Google: market share in October was 65.6%, down 0.7% from October 2010, but up from 65.3% in September.

Yahoo: 15.2% in October, down from 15.5% in September

Bing: 14.8% in October, up from 14.7% in September

So, comScore pegs the Bing-Yahoo combination at 30% overall in October. It was 30.2% in September and 30.9% in August.

All of the above are what comScore calls “explicit” searches — i.e., the numbers don’t include slideshow “searches” and other types of contextual search activity. If that activity is included, comScore says Google’s October market share jumps to 66.2% thanks to the inclusion of Instant Search activity.

(Stock image via Used with permission.)

Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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