There wasn’t much change in U.S. search engine market share during October based on the latest numbers that comScore is reporting for the major/general search engines. The figures haven’t been posted on comScore’s website yet, but they have been distributed to industry analysts already. (Update: They’ve been posted now.)
Here’s a look:
Google: market share in October was 65.6%, down 0.7% from October 2010, but up from 65.3% in September.
Yahoo: 15.2% in October, down from 15.5% in September
Bing: 14.8% in October, up from 14.7% in September
So, comScore pegs the Bing-Yahoo combination at 30% overall in October. It was 30.2% in September and 30.9% in August.
All of the above are what comScore calls “explicit” searches — i.e., the numbers don’t include slideshow “searches” and other types of contextual search activity. If that activity is included, comScore says Google’s October market share jumps to 66.2% thanks to the inclusion of Instant Search activity.
(Stock image via Shutterstock.com. Used with permission.)