Search Illustrated: Article Optimization

The strategy behind the addition of articles to a website is typically two fold: provide insightful information for current / potential clients and create valuable content for search engines.

This week’s infographic illustrates some simple tips for making certain your articles have the best potential for being found both by readers and search engines:

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.