So much discussion in the SEO community today centers around social media because of its potential to drive traffic, increase awareness, and build links. The challenge of this new medium, though, is to marry social media tactics with real business goals.

Today’s infographic explores some ways that a business can leverage specific social sites to achieve departmental goals:

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Infographics | Search Illustrated | Social Media Marketing