Search marketing campaigns for business-to-consumer websites need to address the issues of trust in the brand name as well as confidence in making a purchase. Third party validation and “wisdom of the crowds” mentality rule the day.
This week’s infographic illustrates various pieces of content that can be created and optimized in order to build B2C credibility:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.