Last week’s Search Illustrated depicted high-level strategies for geotargeting search campaigns.
Today’s Search Illustrated drills down on this subject, showing how to target specific geographic areas with a search marketing campaign that will reach only qualified prospects within a specific area or region:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.