Sign up for weekly recaps of the ever-changing search marketing landscape.
Search Illustrated: Google’s Universal Search Explained
Google recently made what Danny called “the most radical change to its search results ever, introducing a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.”
Danny went on to write a massive, multi-part post explaining Universal Search and its implications for both searchers and search marketers. Today’s Search Illustrated sums up Google’s new approach in a simple, straightforward way:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.