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Search Illustrated: How Optimized Press Releases Impact Visibility
Most companies are savvy enough today to put press releases on their web sites. Sadly, few bother to optimize press releases for search engines, and that’s too bad, because a well optimized press release can do more than just rank well in search results—it can can also offer additional website visibility benefits, as well. Today’s Search Illustrated depicts this concept:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.